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Top Spot of the Week: Spike Jonze Writes, Directs Kenzo Parfums Ad Starring Margaret Qualley


Robert Goldrich
Wednesday, Aug. 31, 2016


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This off-the-wall nearly four-minute perfume ad was written and directed by Spike Jonze of MJZ and stars actress Margaret Qualley (the star of HBO’s The Leftovers). Qualley lets loose all inhibitions, dancing, kicking, flailing about, even shooting laser beams out of her fingertips.

The short promotes a new perfume from France’s Kenzo brand. 

Hoyte van Hoytema served as cinematographer with editing by Eric Zumbrunnen. Digital Domain handled VFX.


Client Kenzo Parfums Creative/Production MJZ Spike Jonze, writer/director; Humberto Leon, Carol Lim, exec producers; Natalie Farrey, Vincent Landay, producers; Amanda Adelson, co-producer. David Zander, president (MJZ); Eriks Krumins, exec producer for MJZ; Hoyte van Hoytema, DP; KK Barrett, production designer; Ryan Heffington, choreographer; Heidi Bivens, costume designer. Editorial Eric Zumbrunnen, editor. VFX Digital Domain, Venice, Calif. Tiffani Manabat, VP/EP/advertising & games; Janelle Croshaw, VFX supervisor; Alex Michael, Eric Kimelton, post producers; Adam Bennink, Lonnie Iannazzo, associate production managers; Jody Wilson, digital production manager; Joel Behrens, DFX supervisor; Brian Gazdik, CG supervisor; Christopher Doulgeris, Hidrun Haraldsdottir, Evan Langley, Jason Selfe, compositors; Rob Fitzsimmons, Benjamin Nowak, environments; Lee Carlton, David Liu, Kui Han Lee, Chris Nichols, digital artists; Victor Grant, FX artist; Adam Bacon, Peter Choi, Phylicia Feldman, Janet Freedland, roto artists; Jesse James Chisholm, Doron Kipper, on-set data integration; James Moorhead, integration artist; Thorsten Knatz, VFX editor. (Toolbox: Nuke, Houdini, Mantra, Track) Rebellion VFX, Venice, Calif. Jake Maymudes, owner/VFX supervisor; Francisco Ramos, VFX producer. Music Song: Mutant Brain (feat. Assassin) by Sam Spiegel X Ape Drums. Performer “Margaret” played by Margaret Qualley.

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