Tuesday, October 25, 2016
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Top Spot of the Week: Spike Jonze Writes, Directs Kenzo Parfums Ad Starring Margaret Qualley


Robert Goldrich
Wednesday, Aug. 31, 2016


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This off-the-wall nearly four-minute perfume ad was written and directed by Spike Jonze of MJZ and stars actress Margaret Qualley (the star of HBO’s The Leftovers). Qualley lets loose all inhibitions, dancing, kicking, flailing about, even shooting laser beams out of her fingertips.

The short promotes a new perfume from France’s Kenzo brand. 

Hoyte van Hoytema served as cinematographer with editing by Eric Zumbrunnen. Digital Domain handled VFX.


Client Kenzo Parfums Creative/Production MJZ Spike Jonze, writer/director; Humberto Leon, Carol Lim, exec producers; Natalie Farrey, Vincent Landay, producers; Amanda Adelson, co-producer. David Zander, president (MJZ); Eriks Krumins, exec producer for MJZ; Hoyte van Hoytema, DP; KK Barrett, production designer; Ryan Heffington, choreographer; Heidi Bivens, costume designer. Editorial Eric Zumbrunnen, editor. VFX Digital Domain Music Song: Mutant Brain (feat. Assassin) by Sam Spiegel X Ape Drums. Performer “Margaret” played by Margaret Qualley.

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