Directorial duo Speck and Gordon (Will Speck, Josh Gordon) of production house Furlined teamed with McCann NY on this send-up of the movie musical for the New York Lottery. Titled “Odds of Love,” the spot centers on a guy and a gal whose paths cross by chance–and it’s love at first sight. They break into song but soon realize that they are not compatible.
The couple realizes that while the odds are too great for love at first sight, they have an option–they can play the Take 5 NY Lotto game in which their chances of winning are one in nine.
Credits
Client New York Lottery Agency McCann New York Eric Silver, North American chief creative officer; Sean Bryan, Tom Murphy, McCann NY chief creative officers; Mat Bisher, Dan Donovan, executive creative directors; Jason Ashlock, Dominick Baccollo, creative directors; Johan Leandersson, sr. art director; Ryan Paulsen, creative director, writer; Jack Deligter, writer; Eric Aragon, art director; Nathy Aviram, chief production officer; Chance Bassett, VP, executive producer; Eric David Johnson, SVP, executive music producer. Production Furlined Speck and Gordon, directors; David Thorne, sr. exec producer; Greg Schultz, producer; Edu Grau, DP. Editorial MackCut Ian Mackenzie, editor; Gina Pagano, exec producer; Mike Leuis, Gustavo Roman, assistant editors. Music Walker, New York Peter Gannon, creative director/partner; Joe Iconis, composer; Abbey Hendrix, sr. producer; Christopher Keyes, engineer; Julianne Wilson, associate producer. Sound Design Sonic Union, New York Paul Weiss, sound designer. Audio Post Sonic Union Paul Weiss, mixer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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