Directorial duo Speck and Gordon (Will Speck, Josh Gordon) of production house Furlined teamed with McCann NY on this send-up of the movie musical for the New York Lottery. Titled “Odds of Love,” the spot centers on a guy and a gal whose paths cross by chance–and it’s love at first sight. They break into song but soon realize that they are not compatible.
The couple realizes that while the odds are too great for love at first sight, they have an option–they can play the Take 5 NY Lotto game in which their chances of winning are one in nine.
Credits
Client New York Lottery Agency McCann New York Eric Silver, North American chief creative officer; Sean Bryan, Tom Murphy, McCann NY chief creative officers; Mat Bisher, Dan Donovan, executive creative directors; Jason Ashlock, Dominick Baccollo, creative directors; Johan Leandersson, sr. art director; Ryan Paulsen, creative director, writer; Jack Deligter, writer; Eric Aragon, art director; Nathy Aviram, chief production officer; Chance Bassett, VP, executive producer; Eric David Johnson, SVP, executive music producer. Production Furlined Speck and Gordon, directors; David Thorne, sr. exec producer; Greg Schultz, producer; Edu Grau, DP. Editorial MackCut Ian Mackenzie, editor; Gina Pagano, exec producer; Mike Leuis, Gustavo Roman, assistant editors. Music Walker, New York Peter Gannon, creative director/partner; Joe Iconis, composer; Abbey Hendrix, sr. producer; Christopher Keyes, engineer; Julianne Wilson, associate producer. Sound Design Sonic Union, New York Paul Weiss, sound designer. Audio Post Sonic Union Paul Weiss, mixer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
