Thursday, May 24, 2018
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Top Spot of the Week: Snapple's "Telegraph" Directed By Dave Laden


Robert Goldrich
Thursday, May. 19, 2016


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Spam and scams are hardly anything new--at least that’s the gist of this tongue-in-cheek Snapple spot which shows us how the telegraph in the 1860s could also be the means of messaging for the con artist.

In this case, folks from the Old West are overjoyed to learn via telegraph--the email of yesteryear--that foreign royalty wants to send them millions of dollars in exchange for a social security number. Horses for everyone, cheers a supposed recipient of this fortune from afar.

Dave Laden of Hungry Man directed “Telegraph” for Deutsch LA.


Client Dr Pepper Snapple Group Agency Deutsch Pete Favat, chief creative officer; Bob Cianfrone, executive creative director; Guto Araki, group creative director; Curtis Petraglia, art director; Andrew Kong, copywriter; Vic Palumbo, director of integrated production; Megan Meloth, executive integrated producer; Ali Issari, sr. integrated producer; Dave Rocco, music director; Eryk Rich, music producer; Sam Barbera, sr. concept producer. Production Hungry Man Dave Laden, director; Neil Shapiro, DP; Kevin Byrne, exec producer; Dan Duffy, exec producer/head of sales; Dave Bernstein, line producer. Editorial Cosmo Street Tessa Davis, editor; Habib Semaan, assistant editor; Yvette Cobarrubias-Sears, exec producer; Gigi May, producer. Post/Color MPC LA Ricky Gausis, colorist; Dimitri Rajapakse, color assist; Meghan Lang, Rebecca Boorsma, exec producers. Post/VFX a52 Andy McKenna, VFX supervisor; Kirk Shintani, head of CG; Stacey Kessler-Aungst, producer; Patrick Nugent, exec producer; Kim Christensen, head of production. Music Track: Surprise Cha Cha Cha; APM, publisher. Audio Post 740 Sound Larry Winer, mixer; Geena Richard, exec producer.

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