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    Top Spot of the Week: Sehsucht Produces “First Of A New Kind” For Mercedes, Lukas Lindemann Rosinski

    By SHOOTUpdated:No Comments3303 Views

    Created entirely in CG, this piece celebrates the design and performance of Mercedes-Benz X-Class, a premium pick-up truck coming to the marketplace in 2018, as it travels with power and elegance through the elements, mastering all kinds of terrain. The spot is the centerpiece of the “First of A New Kind” campaign created by German agency Lukas Lindemann Rosinski and directed by Ole Peters of Sehsucht, Hamburg. Visual effects were headed by Daniel Jahnel, Sehsucht’s VFX supervisor and head of 3D.

    As the Mercedes-Benz X-Class will launch next year, the classic rules for car commercials had to be thrown out the window for this campaign. Director Peters used highly advanced technology and epic cinematography to capture the spirit of the car without revealing too much and creating a beautiful film. 

    Sehsucht director Peters said, “It’s always fun to create a visually epic scenery from scratch. As well as building these various environments, we designed transition effects that could lead from one scene to the next in a smooth and visually interesting way. To do so, we continuously developed and improved our CG pipeline to ensure we were delivering the best simulation, creature and environment work possible.”

    Credits

    Client Mercedes-Benz Vans Agency Lukas Lindemann Rosinski Arno Lindemann, executive creative director; Tobias Feige, creative director, copy; Dennis Mensching, head of design. Production Sehsucht, Hamburg   Ole Peters, direction; Stephan Reinsch, Jan Tiller, producing; Julius Brockelmann, art director; Malte Romainczyk, storyboard; Arthur Jagodda, Joern Fallendorf, editing. Postproduction/VFX Sehsucht, Hamburg, Germany Ole Peters, direction; Daniel Jahnel, VFX supervisor/CG lead; Timo von Wittken, Heinrich Loewe, Sebastian Welti, Jannes Kreyenberg, Thure Koch, Philipp von Preuschen, Frank Spalteholz, Sebastian Kowalski, Stefan Galleithner, Martin Matzeder, Rafael Vicente, Fabian Schaper, Francesco Di Luisi, CG artists; Florian Zachau, compositing lead; Jona Maluck, Alexander von der Lippe, compositing artists; Steven Cormann, DMP; Xavi Santolaya, color grading. (Toolbox: Softimage, Maya, ZBrush, Mari, Substance Painter, Arnold. Rdshift, Houdini, Nuke, Davinci Resolve) Music & Sound Effects 2WEI Music Simon Heeger, Christian Vorlander.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Top Spot
    Video Tags:Lukas Lindemann RosinskiOle PetersSehsucht



    The Best Work You May Never See: BBDO NY, Director Anthony Frattolillo Volunteer For American Red Cross

    Thursday, November 28, 2024

    Each year, over 300,000 volunteers power the American Red Cross, responding to an average of 65,000 disasters nationwide. This holiday season, BBDO New York has launched a poignant American Red Cross campaign to increase donations for disaster relief while spotlighting the critical role volunteers play in their mission.

    The centerpiece film in this campaign--"Shelter Mom" directed by Anthony Frattolillo via production company One Free Play--tells the story of a family seeking shelter after a devastating natural disaster.

    In a powerful twist, the PSA reveals how dedicated and selfless American Red Cross volunteers really are--in this case a mother separated from her family while helping other families in a time of need. The closing message drives home the call to action: “They’re relying on her. We’re relying on you. Please Donate.”

    Given all the recent events, this spot really hits home, especially for certain members of the creative and production team. Director Frattolillo and his family had to evacuate from the California forest fires in 2020 and spent time in a shelter. And BBDO New York creative director Greg Gertsner had to evacuate in 1999 during Hurricane Floyd as overflow from a raging nearby river reached his family home.

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