Monday, December 11, 2017
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Top Spot of the Week: Samsung's "The Developer"


Robert Goldrich
Friday, Nov. 15, 2013


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Adam Hashemi directed this short in which soccer superstar Lionel Messi portrays a real estate developer who brings the oasis of a soccer field to what had been a depressed inner city. The piece has a modern "Les Miserables" feel. Agency is Leo Burnett, Chicago.


Client:  Samsung  Agency:  Leo Burnett Shannon McGlothin, EVP/creative director; Brandon Rochon, Adam Kenney, SVPs/creative directors; Guy Seese, Brian Murphy, creative directors; Jennifer Dennis, SVP/executive producer; Gabe McDonough, VP/music director; Chris Clark, senior music producer. Production Company:  Furlined Adam Hashemi, director (who has since joined Reset); Eigil Bryld, DP; Eriks Krumins, David Thorne, executive producers; Stephen Scott, production designer.  Editorial:  Rock Paper Scissors Mikkel EG, editor.  Visual Effects:  The Mill, Los Angeles, Chicago, New York and London. Sue Troyan, executive producer; Jordan Sharon, VFX producer; La Rue Anderson, VFX producer/color; Andres Eguiguren, shoot supervisor; Tara Demarco, 2D lead artists; Josh Hatton, 3D lead artists; Adam Lambert, Jale Parsons, Sarah Eim, Margolit Steiner, 2D artists; Blake Sullivan, Isaac Irvin, Brett Angelilis, Bradley McLaughlin, 3D artists; Henrik Holmberg, Andrew Wheater, matte painting; Kyle Romaneck, Greg Park, Tom O’Neil, motion graphics; Greg Reese, colorist; Jillian Lynes, coordinator.  Music:  George Drakoulias, music supervisor.  Sound Design:  Stimmung Gus Koven, sound designer.  Audio:  Lime Studios Loren Silber, mixer.  Principal Actors:  Lionel Messi

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