Tuesday, February 20, 2018
You are here:

Top Spot of the Week: Renault's "The Postman" Makes Romance Electric

By

Robert Goldrich
Thursday, Feb. 8, 2018

632 views

Log in or register now!

For this Valentine’s Day, Renault has produced its first animated movie around love and silence of electric vehicles.

When Lars, a postman, meets a girl on his daily postal round, he instantly falls for her. The only problem? His noisy vehicle keeps disturbing her small-but-angry dog, who blocks him from getting anywhere near to his new crush. The postman endures multiple comical attacks from the possessive dog, until finally, he is given a set of keys to a brand-new Renault Kangoo Z.E. electric vehicle, allowing him to silently approach his crush, Karen.

A creative team at The Loft Publicis Conseil Paris conceived of The Postman, which was directed by Akama of WIZZ. The Postman was produced by WIZZ and animated at NKI.

Patrick Lara, managing director, Publicis Conseil, said, “The Postman film is a different approach to other EV content that Renault has produced in the past. We hope this romantic and funny story will drive closeness and familiarity with Renault’s audience this Valentine’s Day.”

The Loft is Publicis Conseil’s social media agile unit.

Credits

Client Renault Agency Publicis Conseil (The Loft), Paris Marcelo Vergara, executive creative director; Yeves-Eric Deboey, Mathieu Degryse, creative directors; Raphael Porcheron, copywriter; Anthony Maztrone Thiebaux; Neil Tamzali, strategy; Nathalie Bousquet, production coordinator. Production WIZZ Akama, director; Amanda Stubbs, producer. Postproduction NKI Wacyl Djender, CG supervisor; Emilie Nicodex, postproduction director. Sound Track: “Love’Z at first sight” Sixieme Son, composer/publisher. Hugo Leteixier, Ianis Mauraisin, Eric Caissey, Delphine Guerin, Timothee Suillaud, team.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/75103/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/75103/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/75103/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/75103/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Feb. 19, 2018

A lavish, headline-grabbing premiere. Lightning word-of-mouth stoked by...

Monday, Feb. 19, 2018

Production house BRF (B-Reel Films) has taken on director Christopher...

Monday, Feb. 19, 2018

Director Nathini Van Der Meer has come aboard the directorial roster of L...

Monday, Feb. 19, 2018

The Motion Picture Sound Editors presented the 65th MPSE Golden Reel...

Sunday, Feb. 18, 2018

A wave of feverish anticipation, fawning critical acclaim and...

Sunday, Feb. 18, 2018

Ferocious female-led tragicomedy “Three Billboards Outside Ebbing,...

Recent SPW Releases

Monday, Feb. 19, 2018

Film Fatales, the largest global organization of established women feature...

Sunday, Feb. 18, 2018

The Motion Picture Sound Editors tonight presented the 65 th MPSE Golden...

Friday, Feb. 16, 2018

The Motion Picture Sound Editors (MPSE) today announces presenters for the...

Thursday, Feb. 15, 2018

For the first time, the annual Make-Up Artists & Hair Stylists Guild (...

Thursday, Feb. 15, 2018

The One Club for Creativity, global peace organization PartnersGlobal and...

Top