Thursday, October 27, 2016
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Top Spot of the Week: Pedigree's "Dark to Light" From BBDO NY


Robert Goldrich
Wednesday, Oct. 5, 2016


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In this short film--which is part of the Pedigree global Feed The Good campaign and video series--we are introduced to Liz Oleska who one morning saw her son off to school, not knowing it would be the last time she would see his face. The single mom’s eyesight deteriorated later that day and she almost gave up hope--until a dog named Brice entered her life, turning everything from dark to light.

Titled Dark to Light, this short--in support of Blindness Awareness Month this October--was also created in a second format that uses descriptive video services (DVS) to voice over the visuals displayed on the screen, ensuring the visually impaired can experience the film as well.

A creative team at BBDO NY conceived of the video which was directed by Nathan Caswell and Jeremiah Zagar via production house Public Record.


Client Pedigree Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Greg Ketchum, Tom Godici, executive creative directors; Banks Noel, Greg Gerstner, creative directors; Eduardo Petersen, associate creative director; Steven Schroth, sr. copywriter; Regina Iannuzzi, executive producer; Katie Schad, producer; Rani Vaz, head of music production. Production Public Record Nathan Caswell, Jeremiah Zagar, directors; Jeremy Yaches, exec producer; Jason Goldman, producer; Julian King, DP. Editorial Nomad Editorial Jai Shukla, editor; James Lee, cutting assistant. Postproduction The Mill Fergus McCall, colorist. Music/Sound stimmung Audio Post Sound Lounge Tom Jucarone, mixer.

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