This film, created by BBDO New York and directed by Noam Murro of Biscuit Filmworks, re-creates the true story of American revolutionary soldiers finding their sworn enemy British General William Howe’s dog wandering in their camp after their crushing defeat at the battle of Germantown.
Despite the moment and the circumstances, George Washington decides to return the dog to its owner, General Howe, rather than using it to exact revenge. It’s an inspirational and touching story pulled from the pages of history that brings to life the timeless truth that dogs bring out the good in all of us.
Credits
Client Mars/Pedigree Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Greg Ketchum, Tom Godici, executive creative directors; Greg Gerstner, sr. creative director; Banks Noel, creative director; Kevin Mulroy, creative director/copywriter; Bianca Guimaraes, associate creative director/art director; David Rolfe, head of integrated production; Diane Hill, executive producer; Rani Vaz, head of music production. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, managing director; Holly Vega, exec producer; Mercedes Allen-Sarria, Rachel Glaub, heads of production; Adrianne McCurrach, producer; Peter Deming, DP. Editorial Work Editorial Ben Jordan, editor. Audio Post Heard City Evan Mangiamele, mixer. Music Screen Sound Alliance Robert Miller, composer. Sound Design Barking Owl Morgan Johnson, sound designer. Color Company 3 Tom Poole, colorist. VFX/Finish The Mill Mikey Smith, conform artist. Research Historical Society of Pennsylvania Joaquin Moreland Sender, historian.
The Best Work You May Never See: Cadbury, VCCP London, Director Steve Rogers Stir A Sweet “Memory” Connecting Father and Daughter
Directed by Steve Rogers via Biscuit Filmworks for agency VCCP London, this spot titled “Memory” opens with a daughter visiting her father at his home, a bar of Cadbury Wholenut chocolate in hand. Her father, living with dementia, smiles at the sight of the chocolate, recognizing it as a gift his daughter has bought him since she was a child. In this moment, he doesn’t recognize her as his daughter. Instead, he begins to tell her how this ritual gifting always makes his wife laugh because, as he proudly reveals, he’s always hated nuts.
The daughter can’t help but laugh, touched by the idea that her father has kept this secret for so long. As he looks at her earnestly, he asks her not to tell his “daughter”--meaning her--about the secret, because “it makes her so happy.” The daughter responds softly. “It does.” She recognizes the quiet generosity of her father’s long-held secret, something he’s kept hidden from her all these years, despite not always remembering who she is.
Cadbury is committed to telling inclusive stories rooted in human truths that are representative of the U.K. To ensure the story’s accurate portrayal of people living with dementia, Cadbury consulted with specialists throughout the development of the film.
Cadbury has extended its partnership with Alzheimer’s Research UK, the UK’s leading dementia research charity, into 2025. The two organizations first joined together in 2024 to celebrate the role of Cadbury in the nation’s shared memories and to support the charity’s mission for a cure for dementia.
“Memory” was brought to life with the help of VCCP’s global content production studio Girl&Bear. The film will run across the U.K. throughout 2025, appearing on TV, VOD,... Read More
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