A couple in a vacant field starts to imagine what might be as we see them act out as if they are in their new family dream house–even though there’s no home in sight. But through their actions, we see “The Power of Possible” in this campaign for U.S. Bank from Minneapolis agency Carmichael Lynch.
Nicoli Fuglsig of MJZ directed this spot titled “House,” with Method serving as the VFX studio.
Client U.S. Bank Agency Carmichael Lynch, Minneapolis Marty Senn, chief creative officer; Puja Shah, associate creative director; Ryan Falch, sr. writer; Joe Grundhoefer, head of production; Freddie Richards, executive content producer. Production MJZ Nicolai Fuglsig, director; Emma Wilcockson, exec producer; Karen O’Brien, producer; Hoyte Van Hoytema, DP; Christopher Glass, production designer. Editorial Rock Paper Scissors NY Mikkel EG Nielsen, editor; Alex Liu, assistant editor; Eve Kornblum, exec producer; Lisa Barnable, producer. VFX Method Stephanie Gilgar, exec producer; Julie Osborn, producer; Olivier Dumont, VFX supervisor; Pouyan Navid, CG supervisor; Brian Delmonico, compositing supervisor. Postproduction Company 3 Audio Mix SisterBoss Sound Design Robot Repair/SisterBoss Music Robot Repair Talent Reid Scott, voiceover announcer
Plant-based food brand THIS™ is bringing its trademark humor to TV screens during Veganuary with the debut advertising campaign from its new creative agency, London-based St Luke’s.
Centerpiece of the campaign is this film directed by Glenn Kitson through St. Luke’s in-house production studio, Apostle Studios.
Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat real estate agent who loves being at the top of her profession. She then reveals how after just one taste of the juicy, award-winning THIS™ Isn’t Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer--with somewhat unfortunate consequences.
Nonetheless, she remains cheerful, and the film finishes with the line “THIS Changes Everything*” along with a disclaimer that “everything” does not include wingsuit flying abilities.
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