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Top Spot of the Week: NBA's "Jingle Hoops"


Robert Goldrich
Friday, Nov. 22, 2013


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Ushering in the season of holiday cheer are six NBA stars decked out in this year's Special Edition Xmas Day Uniforms: Derrick Rose, Kevin Durant, Stephen Curry, James Harden, Steve Nash and LeBron James.  They play a unique musical rendition of "One-Horse Open Sleigh" through virtuoso, choreographed three-point shots punctuated by an alley-oop exclamation point. Jonathan Klein of O Positive directed for Goodby, Silverstein & Partners.


Client:  National Basketball Association (NBA)  Agency:  Goodby, Silverstein & Partners Jeff Goodby, executive creative director; Nick Klinkert, Adam Reeves, creative directors; Rus Chao, associate creative director/copywriter; Kevin Koller, associate creative director/art director; Benton Roman, producer; Tod Puckett, executive producer; Cindy Fluitt, director of broadcast production.  Production Company:  O Positive Films Jonathan Klein, director; Ralph Laucella, exec producer; Angie Revell, line producer; Eric Steelberg, DP.  Editorial:  Final Cut Matt Murphy, editor; Tara Wall, Nate Connella, assistant editors; Suzy Ramirez, producer; Saima Awan, exec producer.  Visual Effects:  MPC (The Moving Picture Company)
Jake Montgomery, VFX supervisor/2D lead; Brendan Smith, Will Voss, Nuke; Eric Pascarelli, shoot supervisor; Casey McIntyre, design/animation; Juliet Tierney, sr. producer; Asher Edwards, exec producer.    eLevel. Brady Baltezore, creative director; Chris Carmichael, 2D artist.  Music:  Barking Owl, West Los Angeles. Kelly Bayett, creative director; Michael Anastasi, sound designer; Whitney Fromholtz, producer.  Audio:  Barking Owl, West Los Angeles. Brock Babcock, audio engineer.

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