Tuesday, July 17, 2018
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Top Spot of the Week: McCann Colombia, Step Ahead Gym Craft Workout That Benefits Society At Large

By

Robert Goldrich
Friday, May. 5, 2017

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McCann Colombia worked with Step Ahead, one of the biggest gym chains in Colombia, to launch Titans Bootcamp, an ultra-fitness training program in which cutting-edge exercise routines yield benefits for people who are in need.

The program partners with NGOs to connect gym members who are willing to work out while in the service of helping under-served communities. The workouts may include activities such as home rebuilding and construction, farming, recycling and garbage collection.
 
The Step Ahead program was conceived as a solution for people who are busy with work, family and other obligations, who want to stay in shape, but who also want to find time to help others.

This case study video outlines the progressive program.

Credits

Client Step Ahead Fitness Studio Agency McCann Colombia Samuel Estrada, chief creative officer; Alejandro Bermudez, executive creative director; Andrés Salamanca, creative director/writer; Alejandro Salamanca, creative director/art director; Daniel González, creative director; Alejandro Chaves, Julian Triana, writers; Alexander Barranco, Andres Lopez, art directors. Production Direktor Films and Akira Films Rafael Martinez and Sebastian Lopez, directors; Maria Palau and Aura Jaramillo, exec producers. Audio Production Laika

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