Top Spot of the Week: Matt Ogens Takes Youngsters On Immersive Experience To "LA Louvre"
Director Matt Ogens--who’s with production house Bullitt--and HuffPost RYOT teamed to document a journey that takes a group of fifth grade students to the Louvre Museum without leaving Los Angeles. HuffPost RYOT used augmented reality technology to bring the Louvre directly to the kids. The documentary film shows just how easy it is to take these students on a true journey transcending space and geography through immersive technology.
Ogens has collaborated with HuffPost RYOT CEO and co-founder Bryn Mooser on several projects including a 12-part branded content series for Land Rover; a virtual reality documentary for the Associated Press which played at the 2016 Cannes Film Festival; a virtual reality promo for Ben Affleck and Matt Damon’s series The Runner on Verizon’s Go90 network; and a series of films about cancer research for Sean Parker (Napster, Facebook).
“I was immediately drawn to RYOT’s mission of delivering socially conscious news with a call to action. And once they began creating original immersive content, it fit in my wheelhouse perfectly,” said Ogens. “To witness the moment that technology opens doors and changes lives, and to document that process for others to see, is incredible.” Ogens collaborated with talent sourced from his advertising-driven collaborations to help bring the short doc, titled LA Louvre, to life.
“With the popularity of Pokemon Go and interest from platforms like Snapchat, augmented reality has certainly had its first mainstream moments, but the goal for us is to figure out how to use it to drive education and social movements,” commented Huffington Post RYOT chief marketing officer Molly DeWolf Swenson. “Matt has been a long-time friend and incredibly supportive of RYOT’s mission; he’s so talented and has helped elevate our work.”
Client Huff Post/RYOT Production/Creative Matt Ogens, director, creative director; Bryn Mooser, exec producer; Monica Reimold, producer; Charlie Gruet, DP; John Choe, copywriter; Ben Roffee, AR technical director; Erik Angra, additional cinematography. Music Greg Kuehn Editorial PS260 JJ Lask, editor; Jane Brockman, producer. Color The Mill Gregory Reese, colorist; Thatcher Peterson, exec producer. Audio Eleven Sound AJ Murillo, mixer; Suzanne Hollingshead, exec producer; Melissa Elston, producer