Tile, the Bluetooth-enabled tracking device, has launched its first-ever brand campaign, the centerpiece being this spot titled “Lost Panda” directed by Mark Molloy of Smuggler for ad agency Deutsch.
The piece follows the story of a stuffed panda bear who is trying to find his way back home with the help of the Tile community. The new tagline “Together We Find” hints at the brand’s community where people can easily and anonymously help each other find whatever they’ve lost.
ALT VFX and Legacy Effects handled visual effects on the piece which features the “Girl in My Dreams” track composed and performed by Stephan Altman of Mophonics.
Credits
Client Tile, Inc. Agency Deutsch Pete Favat, chief creative officer, North America; Guto Araki, executive creative director; Eric Manchester, creative director/copywriter; Neal Desai, creative director/art director; Jeb Quaid, copywriter; Vic Palumbo, director of integrated production; Dan Kaplan, executive integrated producer; Mariana Perin, integrated producer; Eryk Rich, music director; Chase Butters, music producer; Dez Davis, music coordinator. Production Smuggler Mark Molloy, director; Patrick Milling Smith, Brian Carmody, co-founders; Shannon Jones, exec producer; Gustav Geldenhuys, line producer. Editorial Work Editorial Stewart Reeves, editor; Keith Hamm, Josh Sasson, assistant editors; Marlo Baird, exec producer; Brian Scharwath, producer. Color Company 3 Tom Poole, sr. colorist; Alexandra Lubrano, producer. Post CG/VFX ALT VFX, Inc. Colin Renshaw, founder/VFX supervisor; Chris Fieldhouse, exec producer; Jess Calvert, producer; Mathew Chance, head of 2D; Chris Rentoul, animation lead. Creature Build/Panda Legacy Effects Alan Scott, producer. Graphics Lobo Mateus de Paula Santos, creative director; Luis Ribeiro, exec producer; Gabriela Leal, producer; Leandro Beltran, Bruno Ronzani, design & animation. Music Mophonics Track “Girl in My Dreams” Track courtesy of Stephan Altman, composer/creative director/performer Audio Post Lime Studios Mark Meyuhas, sound engineer; Peter Lapinski, assistant mixer; Susie Boyajan, exec producer; Kayla Phungglan, producer.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
