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Top Spot of the Week: Lance Acord Directs Qualcomm's "Bavarian Dance" for McCann NY


Robert Goldrich
Wednesday, Jun. 28, 2017


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This intentionally inane tongue-in-cheek spot--in which a man and his young sidekick break into Bavarian dancing in a backyard--is part of Qualcomm’s “Ignore This” campaign from McCann NY.

The “Ignore This” premise is that a growing number of people don’t watch commercials during program breaks on TV. Instead, they’re likely on their smartphones to find something better to watch. But Qualcomm isn’t bothered a bit by this since it invented the technology that makes smartphones so indispensable. The company invented the “smart” behind the smartphone so no problem if you ignore its TV commercials.

Lance Acord of Park Pictures directed the “Bavarian Dance” spot which was edited by Matt Murphy of Exile.


Client Qualcomm Agency McCann NY Eric Silver, North American chief creative officer; Sean Bryan, Tom Murphy, co-chief creative officers, McCann NY; Bill Wright, global executive creative director; Vince Lim, creative director; Josh Grossberg, group creative director; Nathan Dills, copywriter; Nathy Aviram, chief production officer; Alexis Mead, sr. integrated producer. Production Park Pictures Lance Acord, director; Jackie Kelman Bisbee, Justin Pollock, exec producers; Anne Bobroff, head of production; Michaela Johnson, producer. Editorial Exile Matt Murphy, editor; Evyn Bruce, producer.

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