Directed and shot by Lance Acord of Park Pictures for ad agency Highdive, this spot titled “Earth Odyssey” marks the launch of the Jeep Wrangler 4xe, part of the drive to make Jeep the world’s greenest SUV brand by 2022. In honor of this mission and the electrification of Jeep’s most iconic vehicle, Highdive tapped the classical music recording “Also Sprach Zarathustra,” often associated with the film 2001: A Space Odyssey, to introduce Jeep’s newest addition.
In this spot, you’re taken on a quest with the Wrangler 4xe through many of Earth’s different terrains and climates. While the Jeep explores these landscapes, the camera cuts to animals singing the classic melody. The grand finale culminates with the iconic monolith, with the Jeep Wrangler 4xe plugged into it as a charging station. Curious mill about to inspect the vehicle, mimicking the monolith scene from the movie.
Chad Broude, Highdive co-founder and chief creative officer, said, “The iconic classical music recording frequently associated with 2001: A Space Odyssey, known officially as ‘Also Sprach Zarathustra’, is often used to introduce something big. Which is exactly what Jeep and Highdive had in mind for the creative heralding the new electrified Jeep Wrangler 4xe. The 4xe is a game-changer for the Jeep brand, and the spot celebrates that ‘earth friendly’ excitement in a super fun way.”
Credits
Client Stellantis/Jeep Agency Highdive Chad Broude, Mark Gross, co-founders/chief creative officers; Nathan Monteith, group creative director; Jorge Pomareda, creative director/art director; Casey Stern, creative director/copywriter; Jen Passaniti, head of production, executive producer; Lindsay Vetter, sr. producer; Larry Pecorella, music producer. Production Park Pictures Lance Acord, director; Jackie Kelman Bisbee, Scott Howard, exec producers; Chelsea Schwiering, head of production; Caroline Kousidonis, exec producer/producer. Editorial Cutters Chicago Michael Lippert, editor; Christian Leontios, assistant editor; Heather Richardson, exec producer; Patrick Casey, head of production. Music, Talent & IP Supervision Creative License Music The City Of Prague Philharmonic Orchestra “Also Sprach Zarathustra” (Silva Screen Music America) Movie IP2001: A Space Odyssey (Warner Bros. Entertainment) VFX a52 Patrick Murphy, VFX supervisor; Matt Sousa, Adam Flynn, Stefan Gaillot, Richie White, Flame artists; John Valle, online editor; Armando Plata, producer; Stacy Kessler-Aungst, head of production; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio-Hall, managing director. Color a52 Color Daniel de Vue, colorist; Corey Martinez, Dylan Bursick, color assistants; Jenny Bright, color producer; Thatcher Peterson. Audio Another Country Tom Konn, exec producer, audio; Louise Rider, producer, audio; Peter Erazmus, sound design/mix; Erik Widmark, sound design; Josh Hunnicutt, audio assistant.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
