The spot celebrates the lengths people will go to get their hands on even just one bite of gooey, creamy, cheesy Kraft Macaroni & Cheese. Directed by Hank Perlman of Hungry Man for CP+B and set to Marvin Hamlisch’s “What I Did For Love,” this :45 features the various ruses, sneakiness, and outright thievery by Kraft Mac & Cheese lovers of all ages. “What I Did for Love” was written by Marvin Hamlisch and Edward Kleban in 1975 for Broadway, and has been recorded by many artists since. This version for this commercial was arranged by JSM Music, New York.
Credits
Client Kraft Macaroni & Cheese Agency CP+B Adam Chasnow, VP/executive creative director; Michael Raso, creative director; Paul Sincoff, associate creative director/writer; Kyle Jones, associate creative director/art director; Chad Hoppenwasser, VP/director of video production; Katie Porter, sr. integrated producer; Alina Moeller, jr. integrated producer; Bill Meadows, executive music producer; Jorge Ivan Vargas Perez, music producer. Production Hungry Man Hank Perlman director; John Lindley, DP; Caleb Dewart, line producer; Kevin Byrne, Dan Duffy, Mino Jarjoura, Nancy Hacohen, exec producers. Editorial The Now Corporation, NY Jesse Reisner, editor; Renn Cheadle, assistant editor; Nancy Finn, exec producer. Post Method, Santa Monica, Calif. Kelley Bumbarger, lead compositor; Robert Owens, exec producer; Ananda Reavis, post producer. Post Company 3, Los Angeles. Stefan Sonnenfeld, colorist. Graphics/Animation Buck, Los Angeles Music JSM Music, NY Joel Simon, arranger, creative director, executive music producer; Doug Katsaros, arranger. Audio Lime Studios, Santa Monica. Mark Meyuhas, audio engineer; Matt Miller, engineer’s assistant; Kelli Espinoza, mix producer.
Top Spot of the Week: Apple, TBWA\Media Arts Lab, Director C Prinz “Save the Music” To Celebrate Lunar New Year
This Tết (Vietnamese for Lunar New Year), Apple launches its second “Shot on iPhone” campaign for Vietnam, this year collaborating on a music video with chart topping Gen Z superstar, Wren Evans. Titled “Save the Music,” the music video was directed by C Prinz via production house SMUGGLER for TBWA\Media Arts Lab (Southeast Asia) and showcases the camera capabilities of the iPhone 16 Pro--shot by cinematographer Mike Altskan. “Save the Music” celebrates Evans’ love of music, pride in Vietnamese creativity and inspires others to follow that creative path. [video width="640" height="360" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/18180825/WREN-EVANS-CUU-LAY-AM-NHAC-OFFICIAL-MUSIC-VIDEO.mp4"][/video] Read More
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