The spot celebrates the lengths people will go to get their hands on even just one bite of gooey, creamy, cheesy Kraft Macaroni & Cheese. Directed by Hank Perlman of Hungry Man for CP+B and set to Marvin Hamlisch’s “What I Did For Love,” this :45 features the various ruses, sneakiness, and outright thievery by Kraft Mac & Cheese lovers of all ages. “What I Did for Love” was written by Marvin Hamlisch and Edward Kleban in 1975 for Broadway, and has been recorded by many artists since. This version for this commercial was arranged by JSM Music, New York.
Credits
Client Kraft Macaroni & Cheese Agency CP+B Adam Chasnow, VP/executive creative director; Michael Raso, creative director; Paul Sincoff, associate creative director/writer; Kyle Jones, associate creative director/art director; Chad Hoppenwasser, VP/director of video production; Katie Porter, sr. integrated producer; Alina Moeller, jr. integrated producer; Bill Meadows, executive music producer; Jorge Ivan Vargas Perez, music producer. Production Hungry Man Hank Perlman director; John Lindley, DP; Caleb Dewart, line producer; Kevin Byrne, Dan Duffy, Mino Jarjoura, Nancy Hacohen, exec producers. Editorial The Now Corporation, NY Jesse Reisner, editor; Renn Cheadle, assistant editor; Nancy Finn, exec producer. Post Method, Santa Monica, Calif. Kelley Bumbarger, lead compositor; Robert Owens, exec producer; Ananda Reavis, post producer. Post Company 3, Los Angeles. Stefan Sonnenfeld, colorist. Graphics/Animation Buck, Los Angeles Music JSM Music, NY Joel Simon, arranger, creative director, executive music producer; Doug Katsaros, arranger. Audio Lime Studios, Santa Monica. Mark Meyuhas, audio engineer; Matt Miller, engineer’s assistant; Kelli Espinoza, mix producer.
Vanish, BETC Havas and LOBO Reveal The Invisible Stains Of Bullying
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
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