Grammy-winning musician Lou Reed’s haunting 1972 hit “Perfect Day” and an animated, gritty New York cityscape set the scene for a beautiful love story in The Bridge, a bittersweet short from nonprofit PAWS NY spotlighting the mental health benefits of pets.
The four-minute film is inspired by a true story about a lonely New Yorker having suicidal thoughts and an abandoned dog experiencing parallel lives of rejection, until their paths repeatedly cross on the Brooklyn Bridge, and a quiet bond begins to grow. Inspired by a true story, the short was animated by Lightfarm Studios and written and produced by Cannes-Lions-winning Klick Health.
Gabbo Freire and Ramon Lima directed The Bridge Via Lightfarm.
Credits
Client PAWS NY Agency Klick Health Rich Levy, chief creative officer; Bernardo Romero, maker; Amy Fortunato, Andrea Bistany, VPs, group creative directors (story by Levy, Romero, Fortunato and Bistany) Production Klick Health Laura Denham, executive creative producer; Jen Martin, VP, supervising creative producer; Tamika Knight, production. Animation Lightfarm Studios, executive production, animation, direction, postproduction. Gabbo Freire, Ramon Lima, directors; Arthur Baden, look & dev supervisor; Marceu Lobo, postproduction supervisor; Giselle Almeida, art direction; Beatrice Nunes, project production; Jhonatan Luiz, coordination; Rafael Vallaperde, Flavia Lizun Ferreira, exec producers; Gabriel Freire, Molusco, script; Ricardo Sasaki, storyboard artist; Daniel Silva, film editor, color grading; Maycon Lopes, character modeling; Victor Sant’Anna, props modeling; Pedro Bruno, Wesley Nereu, Joan de la Rosa, rigging; Guilhereme Garcia, layout supervisor; Diego Hay, Erin Silva, Wesley Nereu, William Santos, Joan de la Rosa, Santi Woo, animation layout; Marcelo Cabral, Victor Sant’Anna, Lucas Pereira, Fernando Matias, look dev artists; Vivi Rodrigues, animation supervisor; Alan Patrick Jr., Alessandra Louzane, Bruce Souza, Bruna Camporezi Lopes, Bruno Fabian, Camila Xavier Fazolin, Erin Silva, Gabriel Pretes, Guilherme Gazzoni, Gus Rodrigues, Gustavo Leite, Gustavo Figueiredo, Jhonatan Luiz, Jonatas Amorim, Rogerio Britto, Wesley Nereu, Wil Robson, Yumi Watari, Beatriz Buci, Wil Rhobson, animation artists; Marco Tulio Rodrigues, 2D animation supervisor; Bruno Araujo, Krystal Teodoro, Hayanne Santos, 2D animation; Caio Peral, Mayara Sampaio, Murilo Cavalcanti, concept artists; Brandon Ventura, Thiago Marques (aka Clint), Diogo Vieira, Daniel Silva, Jhonatan Luiz, Marco Tulio Rodrigues, postproduction; Pri Assuncao, motion designer. Music “Perfect Day”; Written by: Lou Reed; Published by: Oakfield Avenue Music LTDA. Music Production Company Jamute
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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