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Top Spot of the Week: Juan Cabral Directs "The Heart" For Visa, Saatchi London

By

Robert Goldrich
Wednesday, Mar. 30, 2016

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Directed by Juan Cabral of MJZ, this film for Visa Europe--a sponsor of the Rio 2016 Olympic Games--follows an athlete preparing to compete and depicts the journey he goes through in the buildup to the ultimate moment; the competition. His everyday life is interspersed with images of a beating heart, underscoring the heart of the dedicated athlete.

Titled “The Heart,” this 90-second cinema spot kicks off Visa Europe’s “Heart of the Olympian” campaign from Saatchi & Saatchi London. The ad will run in movie theaters in the U.K. Versions will also run across a range of channels including Facebook, Twitter, YouTube, created especially for the campaign. 

Credits

Client Visa Europe Agency Saatchi & Saatchi London Kate Stanners, chief creative officer; Ben Robinson, Mike Whiteside, creatives; Lisa Bowcott, planner; Celestine Hall, producer. Production MJZ Juan Cabral, director; Stephen Johnson, producer. Editorial Whitehouse Russell Icke, editor. Postproduction/VFX Glassworks, London Jordi Bares, VFX supervisor; Duncan Horn, Flame artist; Andy Nicholas, Julian Johnson, Vladimir Venkov, 3D artists; Mark Holman-Harris, Leanne Pletersky, Tiago Barbosa, Nuke; Aleks Ugarow, Smoke artist. Music Soundtree Peter Raeburn Sound Design Wave Parv Thind, sound designer. Soundtree Henning Knoepfeul, sound designer. Audio Post Wave Parv Thind, mixer.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/66302/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/66302/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/66302/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/66302/1280x750" frameborder="0" allowfullscreen></iframe>
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