Advertisement
Sunday, December 10, 2017
You are here:

Top Spot of the Week: Jaci Judelson Directs Serena Williams To Kick Off Gatorade's #SistersInSweat Campaign

By

Robert Goldrich
Wednesday, Nov. 22, 2017

1367 views

Log in or register now!

Jaci Judelson of Tool directed this emotionally moving film kicking off Gatorade’s #SistersInSweat campaign from TBWA\Chiat\Day. Starring Serena Williams holding her recently born baby girl (actually a double for her baby), the piece shows the tennis superstar imparting an important message to her child: “I won’t mind if you play tennis badly. I won’t mind if you never choose to pick up a racket,” she says. “But I beg you in this game of life please keep playing.” 

The film points out the importance of sports in a person’s development, teaching teamwork, self-sacrifice, instilling a strong work ethic. The campaign also highlights other successful women, such as CEO and designer Tory Burch, actress Allison Williams, YouTube executive Susan Wojcicki and Teen Vogue editor-in-chief Elaine Welteroth, all who have participated in various sports teams in their youth. 

Credits

Client Gatorade Agency TBWA\Chiat\Day Mark Peters, Kirsten Rutherford, creative directors; Stephanie Johnson, art director; Paula Henzel, copywriter; Ian Mitchell, producer. Production Tool of North America Jaci Judelson, director; Brad Johns, exec producer; Oliver Fuselier, Dustin Callif, managing partners/exec producers. Editorial Whitehouse/Carbon Chris Murphy, editor; Jennifer Mersis, editorial producer. Music “Girl On Fire” by Alicia Keys  Pivot Audio, West Hollywood, Calif. Neil Devlin, Jonas Holst, executive producers; Guy Amitai, music producer; Roma Otto, arrangement; Lawrence Horne, sound designer; Dana Winter, vocals.
 

 

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/74185/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/74185/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/74185/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/74185/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Dec. 10, 2017

The animated family film "Coco" has topped the box office for a third time...

Sunday, Dec. 10, 2017

Dina , which tells an unconventional love story between two people who...

Friday, Dec. 8, 2017

The Gotham Group , one of Hollywood’s leading management and film and...

Friday, Dec. 8, 2017

Seed Media Arts , a Chicago-based commercial and content production shop,...

Friday, Dec. 8, 2017

Terry Savage, chairman of Cannes Lions, will leave the Festival following...

Thursday, Dec. 7, 2017

The Academy of Motion Picture Arts and Sciences has announced that 15...

Recent SPW Releases

Thursday, Dec. 7, 2017

New York Festivals International Advertising Awards ® has announced the...

Thursday, Dec. 7, 2017

Academy Award ® nominee, Jeffrey Karoff, recently partnered with...

Wednesday, Dec. 6, 2017

Lola Lott, charlieuniformtango principal/CEO, announced Keith Munley has...

Wednesday, Dec. 6, 2017

SourceAudio , the world’s leading white label music DAM platform, has...

Wednesday, Dec. 6, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Top