Monday, June 25, 2018
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Top Spot of the Week: Interac's "The Surprise" From Zulu Alpha Kilo


Robert Goldrich
Thursday, May. 26, 2016


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This piece of branded content titled The Surprise for Interac--directed by Tomas Mankovsky of OPC for Toronto agency Zulu Alpha Kilo--follows a boy who works hard to earn himself enough money seemingly with the goal being to buy a puppy.  Bringing his new piggy-bank with him every step of the way, the boy washes cars, paints garages, and even keeps the proceeds from a lost tooth.    
Struggling with credit card debt and its effects, the boy’s father reflects on his own payment behavior after watching his son learn the value of paying with his own money.
“We’re never too old to learn,” says Zak Mroueh, chief creative officer/founder of Zulu Alpha Kilo. “We want Canadians who watch #TheSurprise to see that life is truly better when you use your own money.”
The video--which is highlighted by a surprise ending--will primarily live online with a 360 campaign directing Canadians to watch the film. This will include a 90 second version of the story playing in theatres across the country, in-theatre movie posters, digital, social and two 15 second teaser spots.
The creative and strategic platform encouraging Canadians to use their own money with Interac Debit is going into its third year in the market. 


Client Interac Association Agency Zulu Alpha Kilo Zak Mroueh, chief creative officer; Allen Oke, executive creative director; Fiorella Martinez, art director; Jacob Pacey, writer; Tara Handley, producer; Heidi Philip, Emma Brooks, strategy team. Production OPC Tomas Mankovsky, director; Ian Webb, producer; Steve Annis, DP; Shasta Lutz, casting director. Video Post/Editing Saints Ross Burchall, editor. Postproduction Alter Ego Tricia Hagoriles, colorist. Audio Post/Music Eggplant Adam Damelin, audio director; Nicola Treadgold producer; Brad Tigwell, engineer. Song: Bahamas “Lost in the Light” Media Agency Media Experts. French Creative (for Quebec marketplace) TANK

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