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Top Spot of the Week: Huggies Brazil, Ad Agency Mood Present "Murilo’s First 100 Days"


Robert Goldrich
Thursday, Mar. 17, 2016


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This sequel to the breakthrough campaign whereby a visually impaired woman got to know her as yet unborn son with a 3D printout of an ultrasound now reveals how that baby has been doing in the outside world, during the first 100 days of his life.

The new “Meeting Murilo” initiative for Huggies Brazil out of agency Mood shows us the power of hugs and an encouraging embrace in a child’s development--and young Murilo is thriving.

Titled “Murilo’s First 100 Days,” this short film premiered officially on March 15 on the brand’s Youtube channels and on Facebook, as well as on the official Huggies website. Production is by La casa de la madre, with Jorge Brivilati serving as director/DP.


Client Kimberly-Clark/Huggies Agency Mood Bruno Brasileiro, Felipe Munhoz, Rafael Gonzaga, creative directors/team creatives; André Félix, creative; Luis Cionstantino, Sabrina Tito, convergence; Eduardo Lellis, media; Daniel Rios and Fabricio Natoli, planning; Rita Teófilo, Thiago Campos, producers. Production La casa de la madre J. Brivilati, director/DP; Paulo Geraissate, exec producer; Thais Trolize, art director, producer. Editorial Douglas Gomes, editor. Audio/Sound Design Lua Nova Thomas Roth, Tech Fuchs

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