Stacy Wall of Imperial Woodpecker directed this spot which features Hotel.com’s spokesman Captain Obvious discussing the convenience of the Hotels.com mobile app after making flirtatious eye contact with a beautiful woman across a crowded bar. As the woman approaches him, Captain Obvious begins to use the app to book a last minute room. Unfortunately for the Captain, it turns out he won’t need a room.
Credits
Client Hotels.com Agency CP+B Dan Donovan, VP/executive creative director; Dave Swartz, VP/executive director of art direction & design; Andrew Lincoln, Matt Talbot, VP/creative directors; Jamin Duncan, Graham McCann, associate creative directors; Marc Wilson, art director; Ross Saunders, copywriter; Chad Hoppenwasser, VP, integrated head of video; Aaron Kovan, VP, executive integrated producer; Chrissy Wamsher, jr. integrated producer; Brian O’Connell, sr. cognitive anthropologist. Production Imperial Woodpecker Stacy Wall, director; Doug Halbert, Charlie Cocuzza, exec producers; Andrew Travelstead, producer; Sam Levy, DP. Post Company 3 NYC Damien Van der Cruyssen, colorist. Editorial No6, NYC Kevin Zimmerman, editor. VFX Method Matthew Engel, producer. Music JSM Joel Simon, Joel Lieb, composers. Sound Design Heard City, NYC Cory Melious, sound designer.
Screenwork Type:Top Spot
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
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