Directed by Tyler Manson of Caviar, this two-minute piece titled Hello From Home Mallory tells the story of a Team USA Paralympian who receives a Hershey’s care package containing a note from a hometown supporter.
Andrew Doga of Union cut this docu-style short, part of a campaign for Hershey’s from Arnold Worldwide.
Client Hershey’s Agency Arnold Worldwide Mat Jerrett, Tim Flood, executive creative directors; Michael Camara, associate creative director/art director; Adam Samara, associate creative director/copywriter; Jill Rothman, executive producer; Arlene Fernandez, sr. producer. Production Caviar Tyler Manson, director; Kim Dellara, Darren Foldes, exec producers; Kelly Bowen, head of production; Barry Fink, producer; Christopher Hoggard, production supervisor. Editorial Union Editorial, NY Andrew Doga, editor; Joseph Garst, assistant editor; Caryn Maclean, exec producer; Lauren Hafner Addison, producer; David Sullivan, Jason Ortenberg, Flame. Postproduction The Mill NY Damien Van Der Cruyssen, colorist; Natalie Westerfield, transfer producer. Audio Post Sonic Union Paul Weiss, mixer; Justine Cortale, Patrick Sullivan, mix producers. Music Comma NY Lauren Pecorella, producer. Graphics Studio 6 Christine Leprine, associate producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
