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Top Spot of the Week: Henry-Alex Rubin Directs "Tomorrow's News" For Sandy Hook Promise, BBDO NY


Robert Goldrich
Monday, Dec. 11, 2017


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In honor of the five-year anniversary of the tragedy at Sandy Hook Elementary School, Sandy Hook Promise has launched a thought-provoking PSA that illustrates how tomorrow’s news can be reshaped by today’s actions, and reframes the notion that gun violence is unavoidable. 

(Publisher's note: Sandy Hook Promise works hard to prevent tragedies by passing gun safety legislation in multiple states and training 2.5 million students and adults in their Know the Signs programs. Tax deductable donations to Sandy Hook Promise will help them continue their important work. Donations can be made here)

The film, “Tomorrow’s News," presents a local news report from tomorrow chronicling a shooting at a school which claimed several lives. As circumstances are reported, we see that there were warning signs that should have been cause for concern and a call to preventative action. The PSA was created by BBDO New York and follows the success of last year’s “Evan,” which has received over 150 million views and helped reshape the conversation on gun violence prevention.

Henry-Alex Rubin of Smuggler directed “Tomorrow’s News.”


Client Sandy Hook Promise Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY;  Peter Alsante, creative director; Bianca Guimaraes, associate creative director; Tom Kraemer, copywriter; Julian Katz, group executive producer; Molly Ross, jr. producer; Lucy Bennett, influencer manager. Production Smuggler Henry-Alex Rubin, director; Patrick Milling Smith, Brian Carmody, Drew Santarsiero, exec producers; Cat Restepo, line producer; Nathan Wilson, DP. Editorial Work Editorial Ben Jordan, editor; Winter Brihn, assistant editor; Erica Thompson, exec producer; Chris Delarenal, producer. Telecine Company 3 Tim Masick, colorist. Conform/Finish Blacksmith VFX Audio Post Heard City Eric Warzecha, mixer; Sasha Awn, exec producer; Andrea Lewis, producer.

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