General Motors released its Super Bowl ad starring Will Ferrell who discovers Norway far outpaces the United States in electric vehicle adoption. In the commercial, “No Way, Norway,” Kenan Thompson and Awkwafina join Ferrell on his action-packed journey to give Norwegians a piece of his mind. A 60-second version of the ad will air during the first quarter.
“No Way, Norway” is an extension of GM’s “Everybody In” campaign, which launched in January 2021 to excite a new generation of vehicle buyers and accelerate EV adoption while showcasing the company’s Ultium battery platform. The spot features upcoming Ultium-powered electric vehicles, including the Cadillac LYRIQ luxury SUV and the GMC HUMMER EV supertruck.
Jake Szymanski of Gifted Youth, LLC directed “No Way, Norway” for McCann Detroit/McCann Worldgroup.
Credits
Client General Motors (GM) Agency McCann Detroit/McCann Worldgroup Brad Emmett, Chuck Meehan, chief creative officers; Michael Raso, creative director/art director; James Lemaitre, creative director/writer; Rob Legato, group creative director/art director; Michelle Musallam, associate creative director/art director; Nick Marine, associate creative director/copywriter; Grant Theron, GM global business lead and CEO, Commonwealth; Anne Feighan, chief strategy officer; Jeff Beverly, EVP, global director of content; Adam Van Dyke, sr. producer. Production Gifted Youth, LLC Jake Szymanski, director; Nick Jasenovec, director, 2nd unit; Josh Morse, exec producer; Casey Wooden, head of production; Stephan Mohammed, producer; Kramer Morgenthau, DP. Editorial Rock Paper Scissors Adam Pertofsky, Zoe Mougin, editors; Shade Shariatzaheh, exec producer; Janae Abraham, producer. VFX/Finishing Framestore Dan Roberts, exec producer; Katie Buckley, producer; Alex Thomas, creative director. Audio Mix & Sound Design Lime Rohan Young, sound designer and mixer; Jeremy Nichols, audio assistant; Susie Boyajan, exec producer. Color Company 3 Stefan Sonnenfeld, colorist; Blake Rice, color producer. Music JSM Joel Simon, CEO/CCO, co-composer; Rebecca Riter, co-composer; Jeff Fiorello, VP/exec producer; Norm Felker, Andrew Manning, Sharon Cha, producers.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
