General Motors released its Super Bowl ad starring Will Ferrell who discovers Norway far outpaces the United States in electric vehicle adoption. In the commercial, “No Way, Norway,” Kenan Thompson and Awkwafina join Ferrell on his action-packed journey to give Norwegians a piece of his mind. A 60-second version of the ad will air during the first quarter.
“No Way, Norway” is an extension of GM’s “Everybody In” campaign, which launched in January 2021 to excite a new generation of vehicle buyers and accelerate EV adoption while showcasing the company’s Ultium battery platform. The spot features upcoming Ultium-powered electric vehicles, including the Cadillac LYRIQ luxury SUV and the GMC HUMMER EV supertruck.
Jake Szymanski of Gifted Youth, LLC directed “No Way, Norway” for McCann Detroit/McCann Worldgroup.
Credits
Client General Motors (GM) Agency McCann Detroit/McCann Worldgroup Brad Emmett, Chuck Meehan, chief creative officers; Michael Raso, creative director/art director; James Lemaitre, creative director/writer; Rob Legato, group creative director/art director; Michelle Musallam, associate creative director/art director; Nick Marine, associate creative director/copywriter; Grant Theron, GM global business lead and CEO, Commonwealth; Anne Feighan, chief strategy officer; Jeff Beverly, EVP, global director of content; Adam Van Dyke, sr. producer. Production Gifted Youth, LLC Jake Szymanski, director; Nick Jasenovec, director, 2nd unit; Josh Morse, exec producer; Casey Wooden, head of production; Stephan Mohammed, producer; Kramer Morgenthau, DP. Editorial Rock Paper Scissors Adam Pertofsky, Zoe Mougin, editors; Shade Shariatzaheh, exec producer; Janae Abraham, producer. VFX/Finishing Framestore Dan Roberts, exec producer; Katie Buckley, producer; Alex Thomas, creative director. Audio Mix & Sound Design Lime Rohan Young, sound designer and mixer; Jeremy Nichols, audio assistant; Susie Boyajan, exec producer. Color Company 3 Stefan Sonnenfeld, colorist; Blake Rice, color producer. Music JSM Joel Simon, CEO/CCO, co-composer; Rebecca Riter, co-composer; Jeff Fiorello, VP/exec producer; Norm Felker, Andrew Manning, Sharon Cha, producers.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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