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    Top Spot of the Week: Girl Up, Director Giovanni Messner, Ogilvy “Rise” For VP Kamala Harris In History-Making Inauguration

    By SHOOTUpdated:No Comments3119 Views

    U.S. Vice President Kamala Harris made history, becoming the first female, Black, and South Asian American to hold the office, inspiring a generation of young leaders to follow in her footsteps. 

    Girl Up changemakers can be seen in this film, “Today We Rise,” watching the history-making inauguration. Through their eyes you can see what it meant for the daughter of Indian and Jamaican immigrants to be sworn in as the 49th Vice President of the United States, becoming the highest-ranking female politician in American history. 

    The film underscores the profound impact that the images of Vice President Harris taking her oath of office, administered by Supreme Court Justice Sonia Sotomayor, the first Latina to serve on the nation’s highest court, will have on generations to come. 

    Giovanni Messner of production house brother directed and edited “Today We Rise” for Girl Up out of agency Ogilvy.

    Credits

    Client Girl Up Melissa Kirby, executive director; Beth Nervig, director of communications and digital media; Jennifer DaSilva, advisory board member, Girl Up, and president, Berlin Cameron. Agency Ogilvy Daniel Fisher, global executive creative director; Alvaro Rivera, Luca Corteggiano, creative directors/creatives; Sally Miller, executive producer; Vanessa Manley, project manager; Pumie Msengana, global client director; Christina Diago, strategist. Production Company brother Giovanni Messner, director/editor; Dannel Escallon, DP; Daniel Addelson, additional photography; Rich Carter, exec producer. Postproduction UNIT Studios London Audio Markus Ffitch, sound mix. Music Track: “Dream” Jack Bennett, composer; 1107 Studios, label; Big Sync Music Andrew Stafford, music supervisor.

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Top Spot
    Video Tags:brotherGiovanni MessnerOgilvy



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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