Christopher Riggert of Biscuit Filmworks directed this spot from BBDO New York in which we see that rather than raining cats and dogs, it is raining octopuses.
The unexpected chaos of an octopus storm, though, doesn’t deter GE for being ready for whatever challenges the world can throw at it. GE’s innovative technology keeps the octopus onslaught in check, helping planes, trains, power grids and hospitals to properly adapt and continue functioning.
The :60, which runs online on GE’s social channels, shows that the company’s engineers, thinkers, inventors and tech resources can successfully deal with whatever the world rains down on us.
Credits
Client GE Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Michael Aimette, executive creative director; Judd Counsell, Anne Lac, creative directors; George Sholley, executive producer; Rani Vaz, director of music production. Production Biscuit Filmworks Christopher Riggert, director; Shawn Lacy, managing director; Rick Jarjoura, exec producer; Mercedes Allen-Sarria & Rachel Glaub, heads of production; Jimena Murray, producer. Music RMI/Screensound Alliance Robert Miller, composer. Editorial Work Editorial NY Stewart Reeves, editor; Abbey Chaus, assistant editor; Erica Thompson, exec producer; Sari Resnick, sr. producer. VFX Method Studios Stepanie Gilgar, Stuart Robinson, exec producers; Scott Boyajan, Heather Saunders, producers; Benjamin Walsh, sr. VFX supervisor; Doug Luka, VFX supervisor; Margaret Bright-Ryan, Ivan Guerrero, CG supervisors; Keith Roberts, animator supervisor; Sandro Blattner, DFX supervisor; Ian Holland, 2D lead; Chris Bankoff, Nuke lead; Lersak Bun, modeling supervisor; Simon Yuen, rigging supervisor; Dan Bodenstein FX supervisor. Sound Design Trinitite Inc. Brian Emrich, sound designer. Audio Post Sonic Union Michael Marinelli, mixer. Postproduction Company 3 Stefan Sonnenfeld, colorist; Rhubie Jovanov, exec producer; Adam Van Wagoner, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
