Top Spot of the Week: Gatorade's "The Boy Who Learned to Fly"
This week’s Top Spot is an animated short film about world class sprinter Usain Bolt, telling his unlikely success story which is contributed to by a mom who advises him to “keep it light” and to let his joyful personality shine through. He overcomes his fears and the pressures of performance to ultimately become the fastest man in the world, an apropos tale with the Summer Olympics in Rio de Janeiro coming up.
Titled The Boy Who Learned to Fly, which is based on true events, this short was co-directed by Limbert Fabian and Jake Wyatt of Moonbot Studios.
Client Gatorade Agency TBWA\Chiat\Day Los Angeles Brent Anderson, chief creative officer; Renato Fernandez, executive creative director; Mark Peters, creative director; Cyrus Coulter, sr. copywriter; Paulo Cruz, sr. art director; Brian O’Rourke, director of production; Guia Iacomin, executive producer; Stephanie Dziczek, sr. producer; Cristina Martinez, producer; Gabrielle Sirkin, art producer. Animation Moonbot Studios Limbert Fabian, Jake Wyatt, directors; Wendell Riley, producer; Lampton Enochs, Brandon Oldenburg, Trish Farnsworth-Smith, exec producers; Calvin O’Neal Jr., editor; Kenny Callicutt, art supervisor; Megan Deane, CG supervisor; John Durbin, animation supervisor; Rick Silliker, rigging supervisor; Brennan Chapman, pipeline supervisor. Music South Sound Design & Mix 740 Sound Larry Winer, mixer; Chris Pinkson, A. Josh Reinhardt, Rob Marshall, sound designers; Scott Ganary, exec producer; Jeff Martin, producer; Geena Richard, associate producer of mix.