Saturday, November 25, 2017
You are here:

Top Spot of the Week: Floyd Russ Directs My Little Pony's "Through the Eyes of A Friend" For Grey NY

By

Robert Goldrich
Wednesday, Aug. 16, 2017

1799 views

Log in or register now!

To celebrate the power of friendship, Grey New York went to a public school in NYC and invited parents to hear how their child was doing at school. The twist was when parents arrived, it wasn’t a teacher waiting but their child’s best friend doing the talking. Throughout the story, parents realized that seeing their child through the eyes of a friend was the best report card of all.
 
Floyd Russ from Tool of North America directed this brand anthem, titled “Through the Eyes of A Friend,” for Hasbro’s My Little Pony

My Little Pony toys, entertainment, branded experiences, and online content all revolve around the power of friendship. The brand’s tagline is “Friendship is Magic.”

Credits

Client Hasbro/My Little Pony Agency Grey New York Rob Lenois, deputy chief creative officer; Ariel Redmond, associate creative director/art director; Lauren Varvara, sr. copywriter. Executive Production Townhouse Guy Williams, exec producer; Sam Helfer, producer. Production Tool of North America Floyd Russ, director; Greg Wilson, DP. Editorial Work Trish Fuller, editor. Color Nice Shoes Sal Malfitano, colorist. Audio Post Sound Lounge Rob DiFondi, engineer.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/72835/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/72835/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/72835/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/72835/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Nov. 24, 2017

It's a long distance from Sid Vicious to Winston Churchill, and a greater...

Friday, Nov. 24, 2017

Great Guns has added Rollo Hollins and Chris Neal to its directorial...

Friday, Nov. 24, 2017

Dattner Dispoto and Associates ( DDA ) has booked DP Peter Holland on the...

Wednesday, Nov. 22, 2017

Denzel Washington, 62 years-old and a seven-time Oscar nominee, is still...

Wednesday, Nov. 22, 2017

Welcome to the most unwelcoming gift shop you’ve ever seen. It’s not...

Wednesday, Nov. 22, 2017

Production and management company Anonymous Content has signed directing...

Recent SPW Releases

Wednesday, Nov. 22, 2017

In Marvel Studios’ latest blockbuster, Thor: Ragnarok , an electrified god...

Tuesday, Nov. 21, 2017

Radiant Images, an award-winning solution provider in immersive technology...

Tuesday, Nov. 21, 2017

Happy Birthday Mickey Mouse! To celebrate the occasion of Mickey’s...

Tuesday, Nov. 21, 2017

This morning, Film Independent announced the nominations for the 2018 Film...

Tuesday, Nov. 21, 2017

A couple of two-time Camp Kuleshov “Lev” winners have welcomed a newcomer...

Monday, Nov. 20, 2017

The Editors & Publishers of SHOOT Magazine and SHOOTonline.com , the...

Top