Top Spot of the Week: FedEx's "Skyscraper"
A would-be top banana executive talks about his corporate vision. Seated at his desk, he has behind him through the window a view of a sweeping cityscape replete with skyscrapers.
However, this backdrop undergoes an unexpected transformation thanks to the man’s wife, offering a humorous take on this captain of industry’s stature. Still, he’s smart enough to take advantage of FedEx’s simple flat rate shipping option for Express packages.
“Skyscraper” was directed by Jim Jenkins of O Positive who has a long track record of working with FedEx and agency BBDO NY on assorted comedy spots.
Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Peter Kain, Gianfranco Arena, executive creative directors; Tom Kraemer, sr. creative director/copywriter; Jens Waernes, sr. creative director/art director; Amy Wertheimer, group executive producer. Production O Positive Jim Jenkins, director; Marc Grill, exec producer; Chris Soos, DP. Editorial No. 6 Jason Macdonald, editor. Post/VFX MPC New York Camila De Biaggi, VFX producer; Alex Lovejoy, VFX creative director. Post Company 3 Tom Poole, colorist. Audio Sound Lounge Tom Jucarone, mixer.