The Disney Bundle (Disney+, ESPN+ and an ad-supported version of Hulu) is all about streaming, so for this promo commercial San Francisco ad agency Erich and Kallman brought on an expert in the space–a true outdoorsman who loves to canoe on streams. Portrayed by Dave Bautista (Guardians of the Galaxy), our protagonist not only dips his toes and more in all kinds of streams but also enjoys streaming content from Disney+, Hulu, and ESPN+. In fact, he has streamed every stream there is to stream.
Mike Warzin of production house Arts & Sciences directed this comedy promo in which “The Streamer” (which is the title of the ad) goes to town with the Disney Bundle, watching everything from The Mandalorian to Love, Victor to his favorite baseball team, the Baltimore Orioles.
Credits
Client Disney Bundle Andy Baker, VP, creative marketing, Disney; Brandon Pierce, VP, executive creative director, Hulu; Nicole Short, director, creative ops., Disney+; Angelica Corral, integrated marketing manager, Disney+ Agency Erich and Kallman, San Francisco Steven Erich, founder & president; Eric Kallman, founder & chief creative officer; Allie Carr, associate creative director/copywriter; Stacie Larsen, associate creative director/art director; Olivia Baker, head of production/exec producer; Brian Schierman, sr. producer. Production Arts & Sciences, Los Angeles Mike Warzin, director; Marc Marrie, managing partner; Mal Ward, managing director; Christina Skotland, head of production; Robert Mooring, line producer; Dan Kae, production supervisor; Adam Richards, DP; Jeff Higinbotham, production designer. Editorial Arcade, Santa Monica Geoff Hounsell, editor; Dean Miyahira, Mitch Mitchell, assistant editors; Crissy Desimone, exec producer; Alexa Atkin, sr. producer. Finishing The Mill John Leonti, creative director; Hillary Thomas, exec producer; Susie Cobb, Wil Jellicorse, producers; Emily Vecchi, production coordinator; Alex Candlish, VFX supervisor; Philip Ineno, Sarah Marikar, 2D lead artists; Helder Fagundes, Kevin Diaz, Louis Schachte, Mandy Sorenson, Mike Miller, Timothy Crabtree, 2D artists; Patrick Kipper, design. Telecine Company 3, New York Tim Masick, colorist; Kevin Breheny, color producer. Audio Lime Studios, Santa Monica Joel Waters, mix & sound design; Colin Thomas, audio assistant; Susie Boyajan, exec producer. Music “A Place Remembered,” Mark Isham; Soundtrack from “A River Runs Through It” Cast Dave Bautista
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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