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    Top Spot of the Week: DIRECTV, TBWAChiatDay LA Mesh Pro Football With Reality TV In “The Wives’ House” 

    By SHOOTUpdated:No Comments6528 Views

    NFL quarterback Dak Prescott goes head-to-head with Teresa Giudice and an all-star team of Real Housewives in this DIRECTV spot, “The Wives’ House,” directed by Jake Szymanski and Payman Benz via production house Gifted Youth for TBWAChiatDay Los Angeles.

    The aim of the campaign is to highlight DIRECTV’s superpower: bringing all the TV you love–whether it’s live sports, reality TV, or anything else–together in one place.

    The offbeat football game’s offensive lineup in “The Wives’ House” features Dallas Cowboys QB Prescott and wide receiver CeeDee Lamb. On defense are some of the fiercest, most glamorous, most iconic Real Housewives from multiple franchises of the series–Giudice, Kyle Richards, and Kenya Moore.

    The comedy spot reveals what happens when reality TV and live sports come together. In this over-the-top, mashed-up world, audiences get a front row seat for big hits, trick plays, high fashion and low blows–including Giudice’s first touchdown, and Prescott’s first table flip. How’s that for role reversal?

    This is the third iteration of the “Get Your TV Together” advertising campaign since its launch in August 2021. The first version featured all-time tennis great Serena Williams as Wonder Woman, and the second included baseball legends Alex Rodriguez, David Ortiz, Ken Griffey Jr. and Randy Johnson in an entirely new role as GOATbusters.

    “The Wives’ House” spot launches across linear TV with a longform asset running on digital and social. Cutdowns of the :30, as well as high impact digital placements, will complement the TV media.

    Digital experience agency Critical Mass also partnered to bring the campaign to life across digital and social – from a Meta AR game to Snap filters and Reddit integrations.

    In addition to TBWAChiatDay LA, an Omnicom integrated agency team including Critical Mass, Hearts & Science, KERN and fluent360, worked together to help bring the campaign to life.
     

    Credits

    Client DIRECTV Agency TBWAChiatDay LA Renato Fernandez, chief creative officer; Jason Karley, group creative director; Mark Winters, Ryan Buckley, creative directors; Josh Hill, sr. copywriter; Cheston Kwan, sr. art director; Jessica Nugent, copywriter; Rachel Findlay, art director; Andrew Bae, jr. art director; Bruno Regalo, chief design officer; Sydney Tomer, Ekaterina Cervantes, designers; Guia Iacomin, director of integrated production; Alicia Portner, sr. producer; Dena Moore, executive art producer; Jen Costello, chief strategy officer; Jesse Unger, group strategy director; Laura Gorder, associate strategy director; Hannah Schweitzer, strategist; Laura Mayer, sr. director of data; Josh Brinkmann, data strategist. Production Gifted Youth Jake Szymanski, Payman Benz, directors; Josh Morse, exec producer; Bernard Rahill, line producer; Carl Herse, DP; Kim Rees, production designer. Editorial The Den Katie Cali, editor; James Bird, assistant; Jennifer Mersis, exec producer; Vic Palumbo, managing director; Carolina Padilla, producer. VFX JAMM Jake Montgomery, VFX supervisor/lead Flame; Ryland Bowen, Patrick Munoz, Graziella Gandolfi, Marcus Woods, Paul Downes, Flame artists; Zachary Dimaria, CG supervisor; Steven Nelson, Sebastian Mayer, CG artists; Jon Lazar, production coordinator; Ashley Greyson, sr. producer; Asher Edwards, exec producer. Color JAMM Adam Scott, colorist; Carver Moore, color assist; Jon Lazar, color producer. Audio Post/SFX String & Tins Culum Simpson, Jim Stewart, sound designers; Foley Walkers, foley; Laura-Leigh Smith, Alina Miroshnichenko, audio producers. Music Walker Sara Matarazzo, managing director; Stephanie Pigott, sr. EP; Danielle Soury, sr. producer. Audio Mix Lime Studios Matt Miller, sound mixer; Ian Connie, mix assistant; Susie Boyajan, exec producer.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Top Spot
    Video Tags:Gifted YouthJake SzymanskiPayman BenzTBWAChiatDay LA



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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