A woman runs for her life as a town feels the onslaught of a cataclysmic extraterrestrial invasion. She spots refuge, a bunker in which townsfolk are nestled. A man motions to her to join them and she safely arrives, taken underground to a haven from the destruction above.
What a relief–until some of the food provisions are revealed, including jar upon jar of generic peanut butter. The woman then scurries away, back into the danger above–but it’s worth the risk, underscoring just how far a person might well go for the fresh-roasted peanut taste of Jif peanut butter.
Titled “Bunker,” this cinematic-style comedy commercial is part of “That Jif’ing Good” campaign directed by Wayne McClammy of production house Hungry Man for agency Publicis New York.
Credits
Client The J.M. Smucker Company/Jif Agency Publicis New York Andy Bird, chief creative officer; Erica Roberts, executive creative director; Alan Wilson, associate creative director, copy; Peter Defries, associate creative director, art; Jenny Read, EVP, director of integrated production; Lauren Schneidmuller, executive producer; Jordan Valdes, sr. producer; Zachary Collopy, designer. Production Hungry Man Wayne McClammy, director. Editorial Union Editorial Christjan Jordan, editor; Dani DuHadway, producer. Audio Post Harbor Picture Company, Santa Monica, Calif. Steve Perski, audio mixer. Music/Sound Design Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, Danny Dunlap, composers; Leslie DiLullo, exec producer; Rommel Molina, sound designer.
Royal Ontario Museum (ROM) has unveiled a new chapter in its “Immortal” brand platform that explores natural history to help people understand the past, make sense of the present, and shape a shared future.
Created by Toronto-based agency Broken Heart Love Affair, the new campaign reimagines the connection between humans and nature, encouraging viewers to reconsider humanity’s place within Earth’s vast timeline and offering a fresh look at the museum’s permanent collection.
At the heart of the Immortal: Nature’s Symphony campaign is this three-minute film, “Opera,” that aims to evoke a sense of awe and wonder, as seen through the eyes of the unique central character--a chimpanzee. Departing from the human-focused lens of the initial “Immortal” campaign in 2022, this iteration takes a new approach to emphasize ROM’s pillars of art, culture, and nature, reminding viewers that humanity is an incredibly small part of Earth’s expansive story spanning billions of years.
“This campaign is our love letter to the natural world--a clarion call to protect and look after our Earth and everything in it,” said ROM chief marketing & communications officer Sally Tindal. “Home to a world-class collection of 18 million artworks, cultural objects, and natural history specimens, ROM plays a vital role in our understanding of nature and the world around us, and we hope this campaign inspires people to revisit the Museum with fresh eyes.”
Directed by Rune Milton of Revolver Films (which reps him in Canada; he is handled by in the U.S. and U.K. by SMUGGLER), the film follows a chimpanzee’s interactions with diverse species and landscapes, illustrating Earth’s evolution and the resilience of the natural world. By... Read More
