In its latest campaign out of Droga5 New York, Dos Equis is bringing its “interesante” point of view to all the stuff that makes summer great, from weddings to pool parties to ‘80s night at the local bar.
On the latter front, Wayne McClammy of Hungry Man directed “Hit Single.” In this spot, a loving tribute to timeless summer jams and 1980s’ MTV Spring Break live performances, Bonnie Tyler’s 1983 hit single “Total Eclipse of the Heart” is transformed into a ballad about the trials and tribulations of ordering Dos Equis and appetizers at a crowded bar–all to encourage drinkers to make every moment interesante.
Credits
Client Dos Equis Agency Droga5 New York David Droga, creative chairman & founder; Neil Heymann, chief creative officer; Scott Bell, executive creative director; Ryan Raab, creative director; Matt Vitou, sr. copywriter; Rob McQueen, sr. art director; James Gross, jr. copywriter; Gianna D’Amico, jr. art director; Devin Croda, group design director; Erin Wilson, designer; Dave Stephenson, executive producer, film; Stephanie Hill, Gulshan Jaffery, producers, film; Jonny Bauer, global chief strategy officer; Harry Roman, head of strategy; Marina Pen, Will Davie, group strategy directors; Nick Maschmeyer, strategy director; Yan Wang, group communications strategy director; Kevin Wilkerson, sr. communications strategist; Clark Cofer, communications strategist. Production Hungry Man Wayne McClammy, director; Dion Beebe, DP; Rick Jarjoura, producer; Mino Jarjoura, exec producer. Editorial Mackcut Ryan Steele, editor; Devon Flint, assistant editor; Gina Pagano, exec producer; Margarita Mutuc, producer; Sam Shaffer, audio engineer. Music Beacon Street Studios Andrew Feltenstein, John Nau, composers; Adrea Lavezzoli, exec producer; Lindsey Lerman, producer. Song: "Total Eclipse of the Heart" by Bonnie Tyler Sound Heard City Phillip Loeb, Elizabeth McClanahan, mixers; Andi Lewis, producer; Sasha Awn, exec producer. Postproduction Taylor James Steve Intrabartola, executive producer; Casey Sincic, producer; Matt Stroub, Flame. Color Company 3 Tom Poole, Sofie Borup, colorists; Jenny Montgomery, color assist; Alexandra Lubrano, producer.
Dancer turned director Ezra Hurwitz collaborates with Ailey II artistic director Francesca Harper, featuring movement as museum pieces against the Whitney Museum of American Art’s striking architecture for this short film titled Echoes of Ailey. Commissioned to celebrate “Edges of Ailey” at the Whitney Museum, the film accompanies the first large-scale exhibition on the life and enduring legacy of visionary artist and choreographer Alvin Ailey. “Edges of Ailey” is currently on view at the Whitney until February 9.
Animating iconic images from Alvin Ailey’s 20th-century repertory, the film expands on the exhibition by constructing a visual narrative around his storytelling and influences. Set to Radiohead’s “Everything In Its Right Place,” dancers from the Alvin Ailey American Dance Theater, Ailey II, and The Ailey School capture the emotional core of the company’s history--physically situating Ailey’s masterworks amongst the Whitney’s collection.
“As a child, my grandmother took me to Ailey’s Revelations once a year,” said Hurwitz. “No matter how often I saw it, the work captivated me. There isn’t one specific thing I hope viewers take away from the film--or one way to interpret its images. It’s meant to be an abstract work, like Ailey’s creations.”
Turning to his archive, Hurwitz and Harper illuminate key sequences symbolic of Ailey’s profound legacy, closing on an uninterrupted sequence from "I’ve Been Buked," the opening movement of Ailey’s legendary "Revelations." Carrying a watershed moment back to its own medium, Echoes of Ailey captures the multigenerational impact of Ailey’s work, continued by his organization. The short film first premiered on Nowness.
