Tuesday, January 16, 2018
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Top Spot of the Week: Director Reynald Gresset, BETC Shopper Take Us On "Life's Adventure" For Leroy Merlin

By

Robert Goldrich
Tuesday, Mar. 21, 2017

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This piece shows a house sailing on water--through idyllic and rough patches--to illustrate the phases that a couple goes through when renovating its home. Conceived by a creative team at BETC Shopper, Paris, for home improvement store Leroy Merlin, “Life’s Adventure” was directed by Reynald Gresset via production house La Pac. (Gresset is handled in the U.S. by RESET Content.)

The project entailed that scenes by shot three times: first on dry land, another time on a moving set and then finally on water. Taking place over a stretch of seven days in South Africa, the shoot was completed using divers, drones and helicopters to capture beautiful images, amazing landscapes and touching emotions. 

The poetic two-minute ad was driven in part by a rendition of the song “Sail.”

Credits

Client Leroy Merlin Agency BETC Shopper, Paris. Stephane Xiberras, chief creative officer; Olivier Apers, executive creative director; Viken Guzel, art director; Jean-Marie Gateau, copywriter; Etinne Delaharpe, strategic planning; Christophe Caurret, music supervisor; David Green, producer. Production La Pac, Paris Reynald Gresset, director; Matias Boucard, DP. Audio Chut On Vous Ecoute! VFX Eight VFX Los Angeles Editorial Editors Stephane Pereira, editor. Color Bertrand Duval, grading artist. Postproduction Bertrand Duval, Alexis Bailla, Flame artists; Marie Baillot, Clement Hedouin, motion design. Media Agency Havas Media

Category of ScreenWork: 
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