Monday, July 16, 2018
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Top Spot of the Week: Director Randy Krallman, BBDO NY Occupy "Corner Office" For FedEx

By

Robert Goldrich
Wednesday, Oct. 25, 2017

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We’re taken to a business headquartered in a suburban home where a worker is rewarded for doing a stellar job with the proverbial perk of a “corner office.” The only problem is that the corner office in a residence isn’t quite the power space it is in a highrise.

Titled “Corner Office,” this spot for FedEx Ground was directed by Randy Krallman of Smuggler for BBDO New York. It’s one of three spots in a package which features fictional micro-businesses and how FedEx Ground helps them.

Credits

Client FedEx Ground Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Tom Kraemer, sr. creative director/writer; Peter Alsante, creative director/copywriter; Dan Kenneally, creative director/art director; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer. Production Smuggler Randy Krallman, director; Matthew Woolf, DP; Ian Blain, producer. Editorial MackCut Ian Mackenzie, editor; Zach Patten, assistant editor; Gina Pagano, exec producer. Post/VFX The Mill Color Company 3 Tim Masick, colorist Audio Post Sound Lounge Tom Jucarone, mixer

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