Tuesday, June 19, 2018
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Top Spot of the Week: Director Paul Hunter, MPC, AKQA Take Palms Casino "From Dust to Gold"

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Robert Goldrich
Wednesday, May. 23, 2018

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Ad agency AKQA teamed with VFX/post studio MPC and director Paul Hunter of production house PRETTYBIRD on this film that tells the world about the grand makeover at Palms Casino. In this cinematic piece, we see the old hotel being physically destroyed to make way for the new.

The spot shows the hotel being demolished by a group of people in an epic fashion, along to the soothing soundtrack of Sasha Distel’s “La Belle Vie.”

MPC handled all VFX for the film, which was graded by MPC’s Ricky Gausis, including the raging inferno that destroys the hotel kitchen, flying debris that scatters in slow motion across the screen and placing a full-sized shark in the tank behind the bar. 

Tony Drechsler, MPC’s VFX supervisor, commented on the collaboration process: “From the beginning, it was clear that Paul Hunter and AKQA wanted to achieve an intense, filmic look. The collaboration with them started before the shoot, as we had the opportunity to give our input on the creative decisions around the VFX-heavy shots. We worked closely with the team throughout the process, attending the shoot, the editing sessions and continuously communicating with AKQA to make sure we were achieving their vision while ultimately pushing the look a step further.”

Credits

Client Palms Casino Agency AKQA Portland Alice Chiapperini, sr. art director; Matteo Capaldi, sr. copywriter; Aaron Seymour-Anderson, creative director; Carlos Bernal, Benjamin Parisot, associate design directors; Riaad Merwe, associate creative director; Dustin Freeman, executive producer; Carlos Matias, international design director; Antoine Christian, art director; Terry Lee, designer; Chris Lopez, associate designer; Felipe Yamaoka, designer. Production PRETTYBIRD Paul Hunter, director; Linus Sandgren, DP; William Green, line producer; Ali Brown, VP, exec producer; Kerstin Emhoff, co-founder/exec producer. Editorial Cabin Editing Company Sam Ostrove, Randy Baublis, editors; Doug Scott, assistant editor; Remy Foxx, head of production; Carr Schilling, managing partner. VFX MPC Rob Hodgson, creative director; Tony Drechsler, VFX supervisor; Elexis Stearn, exec producer; Jamie Loudon, VFX producer; Dylan Brown, Rodrigo Jimenez, Kelsey Napier, Rob Ufer, Andre Arevalo, Gustavo Bellon, Jon Rogala, Joshi John, Akhil KP, Ankit Dheraj, Rahul Verma, Manideep Setty, 2D team. Color MPC Ricky Gausis, colorist; Rebecca Boorsma, producer, color; Meghan Lang, exec producer, color.

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