Tuesday, June 19, 2018
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Top Spot of the Week: Director Noam Murro, TBWA\Chiat\Day, The Mill Go On The Hunt For Eastbay

By

Robert Goldrich
Thursday, Jun. 7, 2018

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Noam Murro of Biscuit directed this film for specialty athletic retailer Eastbay out of TBWA\Chiat\Day which commemorates National Running Day (June 6), designated to encourage everyone to get moving. It doesn’t matter how fast you run or how far you go--what’s important is that you take part, have fun being active, and inspire others to join you. 

Titled Be the Hunted, this striking and fast-paced CGI film follows a wily hare running fast and frantically through the streets of downtown Los Angeles, chased by a pack of hungry foxes nipping at its heels. The lesson learned is that in running, glory often goes to the hunted.

The film is running on the homepage of Eastbay’s website and all social channels. The Mill served as VFX house for Be the Hunted, providing color grading as well.

Credits

Client Eastbay Agency TBWA\Chiat\Day NY Chris Beresford-Hill, chief creative officer; Robert Rutherford, group creative director/copywriter; Darren Borrino, group creative director/art director; Brent Singer, creative director/art director; John Doris, head of production; Jason Souter, Matt Flaherty, executive producers; Dieter Lebbe, executive producer (post). Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, partner/managing director; Jeff McDougal, exec producer; Mercedes Allen, Rachel Glaub, heads of production; Ahnee Boyce, producer; Rachel Slayback, production supervisor; Stephanie Lovell, assistant production supervisor; Billy Jones, 1st AD; Michael Parziale, 2nd AD; Simon Duggan, DP. Editorial Work Edit Neil Smith, editor; Brandee Probasco, producer; Marlo Baird, exec producer. VFX The Mill LA Anastasia Von Rahl, exec producer; Erin Hicke, sr. producer; Mary Mondrus, production coordinator; Phil Crowe, shoot supervisor/creative director; Tom Graham, shoot supervisor/3D lead artist; Chris Knight, shoot supervisor; Martin Karlsson, 2D lead artist; Jacob Bergman, lead animation supervisor. Color The Mill  Greg Reese, colorist; Diane Valera, color producer. Music Squeak E Clean Rob Barbato, creative director/composer; Danielle Toporoff, producer.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/76627/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/76627/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/76627/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/76627/1280x750" frameborder="0" allowfullscreen></iframe>
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