This moving new spot from Cox Communications shows the power of connection. Directed by INSTITUTE’s Lauren Greenfield, via FCB Chicago, “Not Alone” focuses on the families of children with Koolen-de Vries Syndrome (KDVS), a rare genetic condition associated with developmental delays and several health concerns. With the rarity of KDVS, it’s crucial for families to share information and support one another in order to navigate the ups and downs of the condition and associated healthcare challenges.
Greenfield’s skill in documentary storytelling is reflected in this project as she worked closely with multiple families and the actors bringing their stories to life. She deftly captured their genuine connections and the journeys they have faced together.
Credits
Client Cox Communications Gaston Vaneri, SVP brand strategy; Brian Stifel, VP brand strategy & consumer insights; Kitty Kilgore, sr. director marketing; Virginia Higgs, sr. manager marketing; Quinn Bison, marketing manager; Meghan Gentile, marketing sr. specialist. Agency FCB Chicago Andres Ordonez, chief creative officer; John Fiebke, EVP, head of copy; Avi Pinchevsky, EVP, executive creative director; Jack Miller, creative director–art; Adam Repp, creative director-copy; Derrick Yousefi, sr. copywriter; Alli Elster, sr. art director; Ellen Israel, sr. producer. Production Company INSTITUTE Lauren Greenfield, director, creative director/founder; Frank Evers, president/founder; Tori Palmatier, managing director; Tim Hudson, DP; Patrick Fischer, line producer. Postproduction 456 Studio Steve Immer, director of editorial, VP; Conor Fisher, director of color; Clare Deady, sr. post producer. Music JSM Joel Simon, CEO/CCO/co-composer; Jeff Fiorello, VP/exec producer; Norm Felker, Andrew Manning, sr. producers; Sharon Cha, producer; Becca Riter, co-composer.
Children’s charity Barnardos is releasing this thought-provoking film created by BBH Dublin to highlight the challenges some children in Ireland face.
Barnardos knows that to understand a child’s issues takes time and work. It’s not a quick fix.
That forms the basis of the new film in the “Change Their Story” campaign, which follows a young boy recounting a childhood birthday. It begins with him telling a story of a perfect day, surrounded by friends, family, presents and a huge cake topped with candles.
The story is then retold again and again. With each blow of the candle, more of the facade is chipped away to get to the truth; that his birthdays weren’t very special. The story ends with the boy, now in his teens, opening up about his real childhood experience to a Barnardos keyworker. All laddering up to the enduring line, “Because childhood lasts a lifetime.”
BBH Dublin worked closely with Barnardos to capture the reality of the healing process on film--how it’s an ongoing journey that requires continued support. David Leon directed via production company Iconoclast.
Evonne O’Rourke, production lead, BBH Dublin, added, “We felt a real responsibility to produce a piece of work that had impact and the power to support the brilliant work that Barnardos does. We knew we had a great script on our hands, but it was crucial that the idea was underpinned by craft that protected the authenticity of the story.
“It was a fine balance to strike--the production design, edit, sound design and color grade all had key parts to play in shaping and enhancing the narrative but not in a way that would overpower or become the focal point of the film.”
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