Park Pictures’ Lance Acord directed and shot this Subaru spot titled “A Beautiful Silence” out of agency Carmichael Lynch. The piece focused on the automaker’s efforts to expand access to the outdoors for all. Featuring the all-new 2023 Subaru Forester Wilderness, the advertisement stars Keivonn Woodard, the Emmy-nominated, 10-year-old Deaf actor and showcases the automaker’s longstanding partnership with the National Park Foundation.
In the film, a father and his young son, who is Deaf, drive through Yosemite National Park, with the wonders of the park’s beauty surrounding them. Featuring audio elements and American Sign Language (ASL), the spot shows how the two experience the park’s natural wonders in different ways, but share the special feeling that nature brings forth.
Credits
Client Subaru Agency Carmichael Lynch Marty Senn, chief creative officer; Randy Hughes, executive creative director; Brad Harrison, creative director/art director; Dominique Anzano, director of integrated production; Brynn Hausmann, sr. executive content producer. Production Company Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, founding partner/exec producer; Caroline Kousidonis, Scott Howard, exec producers; Arlene McGann, producer; Anne Bobroff, sr. head of production/business affairs; Chelsea Schwiering, head of production. Editorial Exile Matt Murphy, editor; Erin Offenhauser, assistant editor; CL Kumpata, managing director; Jennifer Locke, exec producer; Chris Meadows, producer. Color Grading Trafik Mark Gethin, colorist. Audio Post SisterBoss Carl White, audio mix; Jill Asp, audio producer. VFX/Postproduction Volt Studios Steve Medin, online editor; Jennifer Cadwell, post producer. Music Asche & Spencer Richard Verbovenko, Greg Herzenach, composers; Ryan Potts, music supervisor. Cast Keivonn Woodard, DeMark Thompson. Voiceover Monie Mon
Royal Ontario Museum (ROM) has unveiled a new chapter in its “Immortal” brand platform that explores natural history to help people understand the past, make sense of the present, and shape a shared future.
Created by Toronto-based agency Broken Heart Love Affair, the new campaign reimagines the connection between humans and nature, encouraging viewers to reconsider humanity’s place within Earth’s vast timeline and offering a fresh look at the museum’s permanent collection.
At the heart of the Immortal: Nature’s Symphony campaign is this three-minute film, “Opera,” that aims to evoke a sense of awe and wonder, as seen through the eyes of the unique central character--a chimpanzee. Departing from the human-focused lens of the initial “Immortal” campaign in 2022, this iteration takes a new approach to emphasize ROM’s pillars of art, culture, and nature, reminding viewers that humanity is an incredibly small part of Earth’s expansive story spanning billions of years.
“This campaign is our love letter to the natural world--a clarion call to protect and look after our Earth and everything in it,” said ROM chief marketing & communications officer Sally Tindal. “Home to a world-class collection of 18 million artworks, cultural objects, and natural history specimens, ROM plays a vital role in our understanding of nature and the world around us, and we hope this campaign inspires people to revisit the Museum with fresh eyes.”
Directed by Rune Milton of Revolver Films (which reps him in Canada; he is handled by in the U.S. and U.K. by SMUGGLER), the film follows a chimpanzee’s interactions with diverse species and landscapes, illustrating Earth’s evolution and the resilience of the natural world. By... Read More
