Directed by Kristian Mercado via production company Easy Mondays for The Martin Agency and client Door Dash, this documentary short titled Soul of the City profiles New York City restaurants Caracas Arepa Bar, Tacoway Beach, Nom Wah Tea Parlor, Sylvia’s, Peppa’s Jerk Chicken, and Palma. The film shares their journey over the past year navigating through the challenges of running a restaurant during the COVID-19 pandemic. The film was created to celebrate the special roles restaurants play in their neighborhoods, and the reconnection of restaurants with the communities that love them. Through the film, DoorDash, the on-demand delivery company encourages customers to visit their favorite local restaurants in person once again.
“More than a year after NYC’s dining room shutdowns, over 1,000 restaurants have tragically closed for good, with many continuing to struggle even as the city reopens,” said Katie Daire, Senior Director of B2B Marketing at DoorDash. “Restaurants are the lifeblood of their communities, bringing people together around their tables and in their kitchens. The film was created to bring communities closer to the restaurants that have worked tirelessly to serve them over the past year and also remind customers to go dine-in again and visit their local restaurants.”
Credits
Client DoorDash Agency The Martin Agency Danny Robinson, EVP/chief creative officer; Jerry Hoak, EVP/executive creative director/managing director; Tasha Dean, SVP/head of integrated production; Mike Kelley, creative director; Derek Smith, sr. art director; Stacy-Ann Ellis, sr. copywriter; Ann Parker, executive producer; Anthony Moschini, sr. producer; Coleman Sweeney, content producer; Jaclyn Ruelle, SVP, managing director/ cultural impact & brand communications; Matt Kessler, cultural communications, sr. executive; Kenia Najera, cultural impact specialist; Blake Smoral, strategist; Sean Choi, sr. strategist. Production Easy Mondays Kristian Mercado, director; Asori Soto, Chuy Hernandez, exec producers; Justin Gilley, line producer; Matt Chavez, DP; Tom Busa, COVID compliance manager. Editorial Lindsey Nadolski, Nick Pezzillo, editors; Susie Smith, Max Sterling, Chris Wronka, assistant editors. Color Company 3 Stefan Sonnenfeld, colorist; Blake Rice, producer; Ashley McKim, VP, exec producer; Soraia Callison, head of production. Finish Method Studios Heather Keister, Flame artist; Alexandra Lotti, assistant; Kacy Donaldson, VFX producer. Audio Pickle Music Jacinto Gonzalez, audio engineer; Lupita Alvarez, producer. Music Halo Music and Sound Peter Gannon, owner, creative director, music supervisor; Molly Salas, music supervisor
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
