DIRECTV has launched its “GOATbusters” national campaign featuring baseball legends Alex Rodriguez, David Ortiz, Ken Griffey Jr. and Randy Johnson, highlighting the company’s streaming product, DIRECTV STREAM.
Launching just in time for baseball season, the foursome comes together to combat supernatural forces and other would-be foes through the 2022 MLB season, just like the Ghostbusters.
The campaign builds on the first iteration of DIRECTV’s “Get Your TV Together” ad series–also from TBWAChiatDay Los Angeles–which shows how entertainment and sports come together on DIRECTV.
The new work contains nods to fan-favorite elements form the Ghostbusters movie franchise, with MLB mascots reimagined as ghosts, new baseball bat-style proton pack weaponry and the GOATs’ choice of transportation, a Ghostbusters Ecto-1 replica car.
In this :30 spot directed by Jim Jenkins of O Positive, we see GOATbusters Rodriguez, Ortiz, Griffy Jr and Johnson take on a huge MLB ghost mascot who towers over a stadium.
Credits
Client DIRECTV Agency TBWAChiatDay Los Angeles Renato Fernandez, chief creative officer; Jason Karley, group creative director; Mark Winters, Ryan Buckley, creative directors; Tyler Archibald, sr. copywriter; Will Holmes, sr. art director; Andrew Bae, jr. art director; Bruno Regalo, head of art & design; Jake Skirving, sr. designer; Andrea Nazario, jr. designer; Guia Iacomin, director of content production; Alicia Portner, sr. producer; Dena Moore, executive art producer; Elisabeth Fried, sr. art producer; Ryan McDonald, art producer; Jen Costello, chief strategy officer; Jesse Unger, group strategy director; Laura Gorder, sr. strategist; Hannah Schweitzer, jr. strategist. Production O Positive Jim Jenkins, director; Ralph Laucella, exec producer; Marc Grill, producer; Devon Clark, head of production; Gyula Pados, DP; Jason Edmonds, production designer; Greg McCollum, AD; Michelle Martini, costume designer. Editorial Arcade Geoff Hounsell, editor; Paulo Miramontes, assistant; Alexa Atkin, Tom Barnett, producers; Crissy DeSimone, exec producer. VFX The Mill New York Nathan Kane, executive creative director, shoot supervisor; James Mulholland, shoot supervisor; Clairellen Wallin, exec producer; Jack Williams, sr. producer; Chanelle Larios, producer; Kyla Graham, production coordinator; Siggy Chojnacki, production support; Justin Kurtz, Yong Chan Kim, 3D lead artists; Andre Vidal, Krissy Nordella, 2D lead artists; Jay Lee, Jeeun Lee, Yoon-sun Bae, Hailey Akashian, Felipe Passarani, Rajesh Kaushik, Noah Catan, Jiin You, 2D artists; John Wilson, animation lead; Jessica Castillo, animation; Matt Mcdonald, Anton Anderson, finish artists; James van den Elshout, graphic animation art director; Chris Szeto, designer; Maxim Kozhevnikov, concept design. (Toolbox: Houdini, Zbrush, Substance, Polycam, Maya, Arnold, Nuke, Flame) Audio Post/SFX String & Tins Culum Simpson, sound designer; Joe Wilkinson, additional sound design; Cobblestone Foley, foley; Laura-Leigh Smith, audio producer. Music Walker Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, sr. producer. Audio Mix Lime Studios Matt Miller, mixer; Ian Connie, mix assistant; Susie Boyajan, exec producer. Baseball Footage Stalkr Diego Speroni, retouching, digital artist; Francisco Speroni, digital assistant; Freddy Fabris, digital producer.
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.”
“Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
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