Sunday, May 20, 2018
You are here:

Top Spot of the Week: Director Gijs Polspoel, Agency Duval Guillaume Show Heart In Organ Donation Short

By

Robert Goldrich
Thursday, Oct. 19, 2017

1350 views

Log in or register now!

A man without a heart makes an emotional appeal to encourage all Belgians to become an organ donor.

Christophe De Fonseca, who’s from Belgium, died on June 25, 2014. He fell from his bike after his heart stopped beating. It was the last time he would feel a heartbeat. When he woke up in a hospital it was silent in his chest. And it stayed silent. The heartbeat that makes us all feel human was gone.

He calls himself RoboCop, not because he’s extraordinarily strong, but because just like the fictional character he lives on a machine, like a machine. A small pump in his chest replaces his big heart and a battery around his belly keeps it going. Just like we want our smartphones fully charged at any time, for him it’s vital that his mechanical heart is plugged in as much as possible. 

Christophe can live without a heart, but the remaining quality of life is minimal at best. He was once an airline pilot with a passion for flying, but that had to be put on hold.

In a touching film, Looking for a Heartbeat from the transplant charity Reborn to be Alive, Christophe goes on a quest for spectacular actions that would skyrocket the heart rate of any normal person. He tries cycling, drifting in a fast car, flying but to no avail.

The only thing that can give him back the sensation of a beating heart is an organ donation.

Shortly before releasing this film Christophe passed away. However, it was his wish to make this project happen, no matter what. Because there are thousands of people who still have a chance to survive. Like this we are reminded again of the crucial importance of organ donation. 

The film was created by the Belgian advertising agency Duval Guillaume and directed by Gijs Polspoel of production house Roses Are Blue. 

Credits

Client Reborn to be Alive Agency Duval Guillaume, Brussels, Belgium Dries De Wilde, Koenraad Lefever, creative direction; Arnaud Bailly, Karel De Mulder, creation; Marc Van Buggenhout, Daan Feytongs, producers. Production Roses Are Blue Gijs Polspoel, director; Maximiliaan Dierickx, DP; Quinten Prinsen, camera assistant. Music Reinhard Vanbergen; Medhi Charni, Maarten Moesen, sound  Sound Effects Prodigious Editorial Vincent Witvrouwen, editor; Robbe Demuynck, exec producer; Els Casier, producer.

Genre: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/73693/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/73693/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/73693/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/73693/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, May. 20, 2018

Deadpool and his foul-mouthed crew of misfits and malcontents have taken...

Sunday, May. 20, 2018

Peabody Award winners and nominees were celebrated at a gala evening event...

Saturday, May. 19, 2018

A tumultuous Cannes Film Festival concluded Saturday with the Palme d'Or...

Saturday, May. 19, 2018

The Hollywood Professional Association (HPA®) has opened the Call for...

Saturday, May. 19, 2018

If provocative, psyche-jangling shows like "The Handmaid's Tale" are your...

Saturday, May. 19, 2018

The creator and executive producer of "Arrested Development" acknowledges...

Recent SPW Releases

Friday, May. 18, 2018

Dimenco, an international pioneer in display technologies and fully owned...

Friday, May. 18, 2018

Both Virtual Reality (VR) 360 and 3D have the power to engage audiences in...

Thursday, May. 17, 2018

When presented with a ‘drawing-a-day’ challenge by fellow animators,...

Thursday, May. 17, 2018

SIGGRAPH 2018 , the world’s leading showcase of digital art created using...

Wednesday, May. 16, 2018

Emmy Award ® - winning design and branding studio Friends of Mine (FOM)...

Wednesday, May. 16, 2018

Stoli® Vodka, the original premium vodka with uncompromising quality for...

Top