This :60 anthem spot for the new Santander Bank campaign conceived by Arnold Worldwide tells the story of a lost (and animated) piggy that has gone missing. The spot’s lighthearted tone with a sense of whimsy is a departure from the advertising norm in the banking category.
Directed by Daniel Kleinman of Rattling Stick with VFX by Framestore, “Piggy” opens with a little girl and her father posting “Lost” signs around their neighborhood. We soon find the small pig wandering around the city overwhelmed by the lumbering trucks, towering buildings and curious pedestrians. A group of young boys comes across the little guy and upon picking him up, they hear change rattle inside. Perplexed and curious, they shake the pig harder. This ruckus causes a banker, inside a nearby Santander branch, to take notice. He runs out to the aid of the little pig causing the boys to drop him and scatter. Unexpectedly, when the pig impacts the ground, it shatters into pieces sending coins all over the sidewalk.
The banker scoops up the broken pig, brings it home and begins gluing it back together. As he puts the final piece on, it comes back to life. He then cleans him up, puts the change back in him and takes him for a walk. This is when the banker comes across the “Lost” sign, and realizes that his new little friend actually belongs to someone else. The feel-good story closes with the banker returning the rehabilitated pet piggy bank back to the little girl.
A narrator punctuates the end, “At Santander Bank, we want you to prosper. That’s why we treat you and your money just like you would–with respect. And respect adds up.”
Credits
Client Santander Agency Arnold Worldwide James Bray, executive creative director/copywriter; Sam Mullins, creative director, art; Justin Galvin, creative director, copy; Spring Clinton, Emily LaPierre, producers. VFX Framestore, London Helen Hughes, EP, head of advertising; Josh King, sr. VFX producer; Lara Marshall, line producer; Alex Thomas, on set supervisor (L.A.); Tim Jenkinson, VFX supervisor, CG lead; Chris Redding, VFX supervisor, compositing lead; Osman Gani, animation supervisor; Grant Walker, head of CG; Nikola Yordanov, David Lochhead, concept artists; Paola Santoro, lead modeler; Joel Best, Omar Jason, modeling; Judit Somogyvari, texturing; Andy Butler, rigging; Steffan Perry, colorist; Ross Burgess, creative director, animation; James Brown, Felice Minieri, animators; Gabriela Ruch Salmeron, groom; Rafael Rey Camacho, FX, lighting; Mathias Cadyck, Sebastian Mayer, lighting; Sam Meisels, Mike Simons, Kane Herd, Pawasut Chatmaleerat, Pedro Sabrosa, compositors; Hasan Khan, Jonathan Williams, paint & roto. (Toolbox: ZBrush, Maya, Mari, Maya, Houdini, Nuke, Photoshop, Baselight) Production Rattling Stick Daniel Kleinman, director; Joe Biggins, Jeff Shupe, exec producers; Johnnie Frankel, producer; Jack Fitch, first assistant director; Toby Irwin, DP. Editorial Whitehouse Post Rick Lawley, editor; Jennifer Mersis, producer. Sound Design 740 Sound Design Chris Pinkston, lead sound designer; Josh Reinhardt, sound designer; Scott Ganary, exec producer. Music “Home” written by Simon Steadman and Charlton Pettus; Future Perfect, vocal arrangement. Audio Post Soundtrack Boston Mike Secher, audio engineer
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
