Tuesday, July 17, 2018
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Top Spot of the Week: D.A.R.Y.L. Directs Volvo's "Music of the Mind" For Valenstein & Fatt, London

By

Robert Goldrich
Tuesday, Aug. 22, 2017

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Music of the Mind, the second film in a new series of shorts in Volvo UK’s "Human Made Stories" campaign from London agency Valenstein & Fatt, tells the story of a talented young violinist, Rosie, who suffers a catastrophic accident that robs her of her ability to play the instrument until technology allows her to re-join her orchestra some 29 years later. The film features a friend of Rosie describing what an exceptional musician she was until the accident, which leaves her almost totally paralyzed and with severe brain damage.

The short additionally introduces us to computer science professor Eduardo Miranda who has developed technology that reads Rosie’s brain activity, allowing her to compose music which is played by someone else. Rosie is therefore able to return to the orchestra where she previously played with her friend. This breakthrough technology has the potential to provide the means for all sorts of patients to express how they are feeling without the ability to move or communicate with words. It could grant them the power, and joy, of expressing themselves through music. 

Georgina Williams, head of marketing at Volvo Car UK, said: “These films are beautifully made and incredibly inspiring, and really bring to life the Volvo philosophy of human-centric innovation. We know that viewers have actively enjoyed seeking our other films in the 'Human Made Stories' series, so we’re looking forward to see how these new ones are received.”

"Human Made Stories" will air on Sky Atlantic as part of Volvo’s sponsorship deal with the channel. The first short, Nemo’s Garden, breaks today (8/22) while Music of the Mind debuts on August 29. Both films will be available on Sky On Demand for 12 months. The campaign is supported by two 30 second trailers, 24 idents, plus pushes through social and digital. The films were directed by D.A.R.Y.L. via Pulse Films.

Credits

Client Volvo UK Georgina Williams, head of marketing. Agency Valenstein & Fatt, London Vicki Maguire, Caroline Pay, joint chief creative officers; Andy Lockley, creative director; Wiktor Skoog, strategic design director; Amy Cracknell, Marcus Ely, producers. Production Pulse D.A.R.Y.L, director; Neil Andrews, exec producer. Editorial Ten Three Billy Mead, Amanda Jenkins, editors.  Hogarth  Matt Newman, Crispin Deverill, Luke Whiting, additional editing. Sound Design Zak Kurtha. Music Wake The Town Daniel Hart, Tom Player, composers. Postproduction GPS Annika Gustavsson, post producer; Esta Burgland, online. MPC  Amy Richardson, post producer; Mattieu Toullet, colorist.

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