Santa Claus gets svelte and stylish as we see him upgrade everything from his suit to his sleigh in this epic year-long transformation for the 2019 Audi RS 5 Sportback.
Capturing the makeover is this online holiday short, New Santa, directed by Craig Gillespie of MJZ for agency M/H VCCP (formerly MUH-TAY-ZIK | HOF-FER).
Client Audi Agency M/H VCCP John Matejczyk, chief creative officer, co-founder; Joel Kaplan, executive creative director, associate partner; Allen Yu, Peter Neils, Eduardo Quadra, associate creative director; Michael Gallagher, sr. copywriter; Kinda Loughran, copywriter; Miranda Lee, art director; Tanya LeSieur, head of production, associate partner; Nicole Van Dawark, sr. integrated producer; Lexi Alaga, associate producer; Matt Hofherr, chief strategy officer/North America, co-founder. Production MJZ Craig Gillespie, director; Emma Wilcockson, exec producer; Debbie Tietjen, line producer. Bohemian Pictures Sherry Baumgart, exec producer; Daniela Bazgova, production manager; Lucie Vaskova, production coordinator. Editorial Final Cut LA Joe Guest, editor; Dillon Stoneburner, assistant editor; Suzy Ramirez, exec producer; Tamara Treu, producer. Music Squeak E. Clean Amy Crilly, head of production; Amanda Patterson, exec producer; Rob Barbato, creative director, composer; Drew Fischer, sound designer. Track title: “Making Progress” Audio Post One Union, Eben Carr, Matt Wood, sr. engineers. Color Company 3 Stefan Sonnenfeld, colorist; Gabriel Wakeman, producer; Ashley McKim, exec producer. VFX Eight VFX Shira Boardman, exec producer; Ryan Dahlman, producer; Jean-Marc Demmer, creative director; Julien Aucouturier, lead Flame artist; Joe Chiao, Philip Ineno, Flame artists; Alex Taylor, Shaun Tsou, Samuel Jorgensen, Marcelo Pasqualino, Nuke artists; Jaguar Lee, Yann Mallard, designers; Edwin Schapp, animator; Thomas Lopez, rigger; Yu Fuji, Houdini FX; Jarrod Avalos, motion tracker; Leticia Saldana, modeler; Ross Denner, lighter.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
