Tuesday, June 19, 2018
You are here:

Top Spot of the Week: Commuters Shed Tears For Studio+, Havas Paris


Robert Goldrich
Wednesday, Jan. 11, 2017


Log in or register now!

Viewing films on smartphones can be a moving experience as depicted in spots titled “Tears” and “Speed” from Havas Paris for Studio+ premium services, Vivendi and Canal+.

Christophe Coffre, chief creative officer of Havas Paris, said, “We need to demonstrate that emotion and action are just as intense in the mini-series format (10 x10”). I’m very proud of these two little cinematic gems.”

SHOOT selected “Tears” as this week’s Top Spot. In “Tears,” people board a train, smart phones in hand on which they watch an emotionally moving piece of content. The commuters shed tears as they become engrossed in the story. Meanwhile at the next stop, we see other commuters waiting for the train to arrive. Curiously, they are all positioned above ground level, standing on benches and other objects. When the train arrives at their station, its doors open and water rushes out from the train, emptying a reservoir of collected tears.

Both ads--with “Speed” underscoring the action/adventure impact of mobile content--will be screened in cinemas and on mobile devices. The campaign targets the 600 million smartphone owners in countries where Vivendi plans to introduce its latest program offering venture over the next 18 months. Both ads will be screened in the U.S., Canada, throughout South America, France, Italy and soon the rest of Europe. 

Directed by Julien Seri, produced by HRCLS (Hercules) and overseen by creative director Christophe Coffre, both ads aim to show just how engaging and fun viewing films on mobiles can be.
The two action-packed ads were shot simultaneously, the outside scenes in Chicago while the inside scenes were filmed in a Bangkok studio where an underground station including train and carriage was built. This consisted of a metal and painted wood set that took three weeks of work. The movable set enabled the team to create four different underground stations. Both ads needed considerable 3D and special effect postproduction work to simulate the speeding train in Speed and the wave in Tears.

Gilles Galud, CEO of Studio+, said, “These two top-class adverts show how people can view films on mobile phones while showcasing our planned premium series offer.”


Client Studio+, Vivendi, Canal+  Agency Havas Paris Christophe Coffre, chief creative officer/creative director; Guillaume Fillion, art director; Cyrine Arrar, copywriter. Production HRCLS (Hercules) Julien Seri, director; Christopher Thiery, producer; Helene Husson, exec producer; Reynald Capurro, chief operator. Postproduction HRCLS (Hercules)/Mikros Yann Dubois, VFX producer; Raimbaut Gaffier, Louise Trojani, post producers. Vincent Marchand, editor; Arthur Paux, calibration; Stephane Allender, special effects supervisor; Yves Delforge, Erwan Boucher, Jonathan Lagache, Gregory Faure, special effects. Music High Bias Productions Sound Design Kouz Productions Sylvain Pierre, sound design. Executive Production UMOON Productions Thailand (Christophe Guyot); AICP FILM PRODUCTION (Alexander Sanchez)

Category of ScreenWork: 
Media Type: 


<iframe width="560" height="349" src="https://shootonline.com/embed/70110/560x349" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="https://shootonline.com/embed/70110/640x390" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="https://shootonline.com/embed/70110/853x510" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="https://shootonline.com/embed/70110/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Jun. 19, 2018

Content creation studio BODEGA--with bases of operation in NY and San...

Tuesday, Jun. 19, 2018

The MTV Movie & TV Awards gave "Black Panther" its first taste of...

Monday, Jun. 18, 2018

George Clooney's Hollywood career spans more than three decades, with...

Monday, Jun. 18, 2018

Director Greg Popp has joined the roster of Superlounge for exclusive U.S...

Monday, Jun. 18, 2018

Hulu has acquired the rights to Minding the Gap , director Bing Liu’s...

Sunday, Jun. 17, 2018

The combined powers of superheroes, the Pixar brand and a draught of...

Recent SPW Releases

Monday, Jun. 18, 2018

Danixa Diaz joins brand creative agency, Troika Media Group (OTC: MTWO) as...

Monday, Jun. 18, 2018

Rapidly rising “Audio Story-Tellers” Temp Love are celebrating their 5-...

Monday, Jun. 18, 2018

Post-production finishing for the first season of Vida, the new half-hour...

Monday, Jun. 18, 2018

Furthering their reputation as the go-to creative audio post house for...

Friday, Jun. 15, 2018

The leaders of bicoastal creative production company Gentleman Scholar...

Friday, Jun. 15, 2018

LA-based Stun, an award winning entertainment industry content studio, ad...