Klaus Obermeyer of Aero Film directed this :90 spot which illustrates the drive that CNN field correspondents have to go out and find the story–to show it from the POV of the people living it. In this case the CNN reporter is Nima Elbagir and the branding piece for CNN was shot in Washington D.C., London, and in Idomeni, Greece at the Syrian refugee camps that border Macedonia.
Obermeyer worked closely with Elbagir to make sure these real life locations weren’t turned into commercial sets to “sell the news.” Aero worked with a small crew to keep the spotlight on the story at hand, being an observer to a day-in-the-life with Elbagir.
Aero teamed with CNN Creative Marketing on the spot (for which there are also :60 and :30 versions). Editor was Marco Perez of Union Editorial.
Credits
Client CNN Agency CNN Creative Marketing Allison Gollust, CMO; Rick Lewchuk, sr. VP; Whit Friese, VP; Dan Brown, sr. director, production. Production Aero Film Klaus Obermeyer, director; Lance O’Connor, Cori Cooperider, exec producers; Marla Whittaker, head of production; Anton Maillie, producer; Johan Palm, DP. Editorial Union Editorial Marco Perez, editor; Rossi Mauro, assistant editor; Lauren Hafner Addison, producer; Michael Raimondi, exec producer. Music Syn Music, Tokyo/L.A. Nick Wood, composer; Seiya Matsumiya, producer. Postproduction CNN Image & Sound Bryan Fitch, compositor. Sound Design Warner Audio Steve Warner, sound designer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
