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    Top Spot of the Week: Cease Fire USA’s “Every Three Hours”

    By SHOOTUpdated:No Comments3459 Views

    In this 90-second PSA directed by Brett Warkentien, edited by Marco Perez of Union and written by Dr. Naomi Rosenberg, we witness the harrowing process a doctor goes through when having to tell a mother that she has lost a child to gun violence.

    For client Cease Fire USA (States United to Prevent Gun Violence), the project–titled "Every  Three Hours"–draws attention not only to the fact that this happens every three hours, but to the idea that a frank conversation now may prevent the worst conversation any parent could imagine.

    Credits

    Client Cease Fire USA (States United to Prevent Gun Violence) Creative Dr. Naomi Rosenberg, writer; Kelly Warkentien, creative director/art director; Michael O’Connell, creative director/copywriter. Production Brett Warkentien, director; Johan Palm, DP; John Haggerty, producer. Editorial Union/Los Angeles Marco Perez, editor; Jed Stuber, assistant editor; Michael Raimondi, president/managing partner; Joe Ross, exec producer; Milos Zivkovic, sound; Logan Aires, final mix. Color Motion Picture Color Ricky Gausis, colorist. Music Mophonics

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Screenwork Type:Top Spot
    Video Tags:Brett WarkentienMarco PerezUnion



    We Have Liftoff: iPhone Chips In With NASA-Style Launch In Spot Directed By Tom Hooper For TBWAMedia Arts Lab L.A.

    Monday, November 25, 2024

    This Apple spot launches with its premise centering on a NASA-style launch of its own--the countdown culminating in the liftoff of an iPhone featuring the A18 Pro chip. That’s the most powerful chip ever used in an iPhone.

    Directed by Oscar winner Tom Hooper (The King’s Speech) via production company SMUGGLER for agency TBWAMedia Arts Lab, Los Angeles, the commercial--titled “All Systems Pro”--recreates a NASA-like mission control room where the final moments ‘til launch are chronicled. Mission controllers and engineers are about to send to the stratosphere an A18 Pro chip-equipped iPhone 16 Pro with features ranging from Apple Intelligence to next-level gaming and an advanced camera system.

    The space mission goes off without a hitch, a testament to the kind of precision in the A18 Pro chip, which represents a major leap forward in mobile computing performance.

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