Our Top Spot this week takes the form of Chipotle’s latest animated short film, conceived by a creative ensemble at CAA–with Passion Pictures serving as the production/animation studio. Saschka Unseld directed the short, titled A Love Story, via Passion.
The short centers on a lass with a lemonade stand situated across the road from a lad with an orange juice stand who escalate their business competition–despite having feelings for each other–way beyond their original natural, fresh-squeezed offerings. Each business over time becomes a reservoir of processed fast food, with ever growing menus not even remotely related to their initial core fruit juice refreshments.
The processed machine-made food operations take on an all consuming life of their own, until the guy and gal break free and return to their natural wholesome food roots, coming together to provide healthy, nourishing fare at their own independent restaurant/store.
Credits
Client Chipotle Agency CAA Marketing Production/Animation Passion Pictures Saschka Unseld, director; Katy Wu, art director; Debbie Crosscup, Ryan Goodwin-Smith, executive producers; Sibylle Preuss, producer; Neil Riley, VFX supervisor; Christian Mills, CG supervisor; Wesley Coman, Chris Welsby, Aldo Gagliardi, Cath Brooks, Catherine Elvidge, Karin Matteson, Scott Bono, animation; Katy Wu, Amandine Pecharman, character & production design; Davide Saraceno, graphic designer; Ian Matthews, Katreena Erin Bowell, David Domingo Jimenez, Leigh Van Der Byl, Louise Chassain, Sara Diaz, Stuart Hall, Arkin Esfref, Alex Holman, David Watson, Camille Perrin, Patrick Kraft, Roxanne Maratinez, texture & shading; Morgan Evans, Matteo Nibbi, Giulia Dell’Armi, rigging; Jamie Franks, Colin Perrett, Kwai Keung Ip, Junaid Syed, Antonios Deftarios, Guillaume Zaouche, Gabriele Veronese, Matt Moyes, Robin Nordenstein, Alice Jarre, VFX; Christian Mills, Richard Moss, Stuart Hall, Adrian Russell, Patrick Kraftt, Alex Holman, Roxanne Martinez, David Watson, Nikolay Kulishev, Simon Maddocks, Francois Pons, light & render; Johnny Still, Andre Bittencourt, Raphael Theolade, Valeria Romano, Javier Cid, Alex Grey, compositing; Jay Boose, animation supervisor; Joost Zoetebier, Suzanne Forward, CG coordinators; Paige Sullivan, production assistant. Postproduction Technicolor Postworks NY Max Horton, colorist. Music Blake Mills, producer; Brittany Howard, Jim James, music performance.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
