Our Top Spot this week takes the form of Chipotle’s latest animated short film, conceived by a creative ensemble at CAA–with Passion Pictures serving as the production/animation studio. Saschka Unseld directed the short, titled A Love Story, via Passion.
The short centers on a lass with a lemonade stand situated across the road from a lad with an orange juice stand who escalate their business competition–despite having feelings for each other–way beyond their original natural, fresh-squeezed offerings. Each business over time becomes a reservoir of processed fast food, with ever growing menus not even remotely related to their initial core fruit juice refreshments.
The processed machine-made food operations take on an all consuming life of their own, until the guy and gal break free and return to their natural wholesome food roots, coming together to provide healthy, nourishing fare at their own independent restaurant/store.
Credits
Client Chipotle Agency CAA Marketing Production/Animation Passion Pictures Saschka Unseld, director; Katy Wu, art director; Debbie Crosscup, Ryan Goodwin-Smith, executive producers; Sibylle Preuss, producer; Neil Riley, VFX supervisor; Christian Mills, CG supervisor; Wesley Coman, Chris Welsby, Aldo Gagliardi, Cath Brooks, Catherine Elvidge, Karin Matteson, Scott Bono, animation; Katy Wu, Amandine Pecharman, character & production design; Davide Saraceno, graphic designer; Ian Matthews, Katreena Erin Bowell, David Domingo Jimenez, Leigh Van Der Byl, Louise Chassain, Sara Diaz, Stuart Hall, Arkin Esfref, Alex Holman, David Watson, Camille Perrin, Patrick Kraft, Roxanne Maratinez, texture & shading; Morgan Evans, Matteo Nibbi, Giulia Dell’Armi, rigging; Jamie Franks, Colin Perrett, Kwai Keung Ip, Junaid Syed, Antonios Deftarios, Guillaume Zaouche, Gabriele Veronese, Matt Moyes, Robin Nordenstein, Alice Jarre, VFX; Christian Mills, Richard Moss, Stuart Hall, Adrian Russell, Patrick Kraftt, Alex Holman, Roxanne Martinez, David Watson, Nikolay Kulishev, Simon Maddocks, Francois Pons, light & render; Johnny Still, Andre Bittencourt, Raphael Theolade, Valeria Romano, Javier Cid, Alex Grey, compositing; Jay Boose, animation supervisor; Joost Zoetebier, Suzanne Forward, CG coordinators; Paige Sullivan, production assistant. Postproduction Technicolor Postworks NY Max Horton, colorist. Music Blake Mills, producer; Brittany Howard, Jim James, music performance.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
